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Google CEO Sundar Pichai acknowledged the company is “a bit behind” the frontier on agentic coding. Pichai called coding “very foundational” to Google’s AI work. He made the comments on the New York Times Hard Fork podcast. The interview came days after Google’s I/O developer conference. Where Google Sees The Gap When asked about Google’s […]
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]
Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from […]
Oliver Sild, founder of Patchstack WordPress security company, shared concerns about the security of AI API keys in WordPress 7.0, sharing that there “will be an absolute rush by hackers to steal API keys.” To underline this point, an actual security bug was discovered in WordPress 7.0 that exposes API keys. AI API Keys Are […]
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with […]
When Microsoft Clarity made AI citations available to all users, it opened up a new playground for SEOs to harvest AI visibility data. Finally, we can see the exact “grounding queries” an AI engine uses to pull our content. It raises a massive question because this is a Microsoft tool: Are the insights useless if […]
Google announced two new ad formats for AI Mode during Google Marketing Live: Conversational Discovery ads and Highlighted Answers. Both formats are powered by Gemini and designed to place ads more directly inside AI-generated responses and recommendation flows. According to Google, the formats will include an independent AI explainer that synthesizes information about a product […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what […]
Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include search agents and an international expansion of Personal Intelligence. Liz Reid, VP and Head of Search, said AI Mode has passed one billion monthly users. […]
Google is expanding its SynthID verification tools to Search today, with Chrome support planned over the coming weeks. Users will be able to check the origin of images through Search features such as Lens, AI Mode, and Circle to Search. The company is also launching an AI Content Detection API on Google Cloud, initially available […]