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I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in three different channels at once. Not three different sources. One source, scattered across three channels, in the same report. If you’ve got […]
One of the AI concepts currently reshaping the digital marketing industry is agentic commerce. It’s similar to the shift we’ve lived through in search over the past four years, where AI has reduced the friction needed to find things. Search used to mean digging through 10 blue links to assemble your own answer. Now you […]
AI visibility tracking data isn’t entirely reliable. Because generative models often produce different responses, the citation shares and rankings on your dashboard are merely snapshots of a continuously changing target, not fixed facts. A difference between you and a competitor could be genuine or just fluctuation between measurements. A new IQRush paper due for release […]
Every mid-market and enterprise SEO team has hit the same wall this year. You can see you’re showing up in ChatGPT, Claude, Gemini, and AI Mode, but when leadership asks you to prove what’s actually working, the honest answer is you’re estimating. And the testing playbook that worked for a decade doesn’t transfer. Here’s the […]
Zahir Hasan didn’t have to tell me his company’s numbers were wrong. I’d sent Hasan, COO of the Oslo-based research firm Clovion AI, a list of methodology questions about “Surviving the AI Funnel,” Clovion’s new study of how Claude, ChatGPT, and Gemini recommend brands across a conversation. Question ten was routine, the kind of thing […]
Cloudflare is updating its method of identifying and blocking AI crawlers, which may result in Googlebot being blocked on sites that prevent AI training. The company announced the update as part of its second Content Independence Day. The new controls let websites manage automated traffic based on three behaviors rather than a single “block AI […]
Anthropic released Claude Sonnet 5, the latest Sonnet-class model. Although it’s not a frontier-model breakthrough, Sonnet 5 meaningfully upgrades performance over previous models to deliver stronger coding capabilities, better agentic performance, and more efficient token usage. Anthropic’s announcement emphasized agentic performance, specifically the model’s ability to carry out multi-step work with less direct human guidance. […]
Two of the world’s biggest platforms put an AI agent inside the phone this month, and only one of them is coming to your website to do anything. That is the distinction that decides where your effort goes, and it is the one the launch coverage is skipping. Apple introduced its new Siri AI at […]
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, […]
A third of the top fintech websites in the world deliver less than 80% of their homepage content in raw HTML. That is the version of the page an AI agent gets when it visits, before it decides whether to spend the compute on a full browser render. Most of them do not. The Structure […]