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The buyer journey used to take ten steps: search a category, click a result, compare a few providers, check reviews, search again, then decide. Now it often takes two. Someone asks an AI assistant which option fits them best, and clicks whatever it names. If your brand isn’t in the three or four names that […]
Google has updated its list of Google user-triggered fetchers to reflect the Google Notebook name change. Users who have hardcoded the old user agent for robots.txt or for other reasons have a grace period of a few weeks before the old user agent stops working in August 2026. Reasons To Block Gemini Notebook Gemini Notebook’s […]
Three publishers, novelist Scott Turow, and his company S.C.R.I.B.E. have filed a proposed class action lawsuit accusing Google of copying millions of books and journal articles to train Gemini. This includes works provided through Google Books, Play Books, and Scholar. On July 10, Hachette Book Group, Cengage Learning, Elsevier, Turow, and S.C.R.I.B.E. joined together in […]
Google’s Gemini 3.5 Pro is months behind schedule as the company works to improve its capabilities, particularly in coding, Bloomberg reported. Google said in May that it expected to ship the model the following month. What Google Said In May Google announced the Gemini 3.5 series at I/O and released 3.5 Flash the same day. […]
One in every five off-page citations in AI search answers comes from Reddit, and that share is growing 30% year over year. That data point drove an entire session from Amanda Kusner, Senior Solutions Consultant at Uberall, and Peter Wischmann, Senior Client Partner at Reddit. Their core argument: AI models decide which businesses to recommend […]
Google is bringing connected apps to AI Mode in Search, letting you send a search straight into services like Instacart, Canva, and YouTube Music. The connections are starting to roll out in the U.S. this week. Google announced the change in a blog post by Chips Mistry, a senior product manager on Search, and Biharck […]
According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify as sales leads than calls from any other channel. However, once answered, these calls convert at approximately the average rate. The report states that the lead rate for ChatGPT-referred calls is 49%, which is approximately 10 […]
I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in three different channels at once. Not three different sources. One source, scattered across three channels, in the same report. If you’ve got […]
One of the AI concepts currently reshaping the digital marketing industry is agentic commerce. It’s similar to the shift we’ve lived through in search over the past four years, where AI has reduced the friction needed to find things. Search used to mean digging through 10 blue links to assemble your own answer. Now you […]
AI visibility tracking data isn’t entirely reliable. Because generative models often produce different responses, the citation shares and rankings on your dashboard are merely snapshots of a continuously changing target, not fixed facts. A difference between you and a competitor could be genuine or just fluctuation between measurements. A new IQRush paper due for release […]