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Google Ads is giving advertisers more room to test campaign changes before committing to them account-wide. A new round of updates covers Search campaign experiments, AI Max testing flexibility, and a faster path from Performance Planner forecasts to live changes. Some of it is live now; a broader multi-campaign testing option starts rolling out in […]
Microsoft Advertising is taking AI Max for Search out of pilot and rolling it out globally, several months after opening it to advertisers in May. The move follows Microsoft’s original April 21 announcement of the feature suite, and it lands at the same time Google is pushing its own advertisers toward AI Max in a […]
Most advertisers already run a search campaign and an email marketing program side by side, but few realize a third option sits between them: paid ad units, powered by a search engine’s own ad platform, that show up directly inside a Gmail or Outlook inbox. They’re easy to miss because they don’t look like search […]
Google Ads is removing campaign-level language targeting settings from Search campaigns and Search inventory within Performance Max. The change, rolling out in late September, shifts more responsibility for language matching to Google’s automated signals. For advertisers, that raises questions about how multilingual campaigns will work, what happens to existing campaign structures, and where language targeting […]
An ad account can look completely healthy and still be lying to you. Campaigns run, keywords match intent, dashboards show green — and underneath it all, Smart Bidding is optimizing toward a value signal that has quietly drifted away from what the business actually collects. Advertisers usually blame the platform when they notice the gap. […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
Google’s new Ask Advisor compares your Google Analytics campaign performance with anonymized averages from similar businesses, helping you see how you’re doing. See also: meta announces discovery improvements for creator. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and […]
Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually […]
Choosing a Google Ads bid strategy is not a formality — it’s the instruction you give the auction-time AI about what to optimize for with your budget. Get it wrong and the algorithm will faithfully chase the wrong outcome. Two changes landing this year make picking the right strategy matter more than usual: Google has […]
If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid […]