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Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling out on August 17. Two of the updates expand capabilities that were previously limited or unavailable to many advertisers. Smart Bidding Exploration is now available globally, while Promotion mode is entering beta for Search and […]
Your Google Ads account is going to start serving a buyer you cannot see. That buyer is an AI agent that compares products and goes through checkout on your customer’s behalf. Related reading: cloudflare’s AI crawler rules can block googlebot. Agentic commerce is going to be the biggest structural change to ecommerce paid media since […]
Google is giving advertisers more time to prepare for the transition from Dynamic Search Ads (DSA) to AI Max for Search. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic transition deadline has moved from September 2026 to February 2027. According to Marvin, the change comes in response to advertiser feedback. […]
Most underperforming Google Ads accounts don’t have a bidding problem. They have a data problem that looks like a bidding problem. Smart Bidding gets blamed for chasing the wrong users, when the real issue is that someone told it to treat a button click and a completed sale as equally valuable. The fix is not […]
Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow instead of the traditional standalone Display campaign setup. While Google says Display inventory itself is not going away, the migration represents another major consolidation move inside Google […]
Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign spend has shifted, and a lot of accounts could use a second look. Performance Max has disrupted how budget flows through accounts in new ways over […]
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. Related reading: digital PR hasn’t changed. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent […]
Anyone who has run Google Ads for more than a few years has watched their job change without being consulted. Match types that once meant precision now target “related intent.” A 2023 rebuild made Broad Match genuinely competitive for the first time. Smart Bidding shifted the conversation from keywords to outcomes like ROAS and CPA. […]
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about which reporting periods will remain available and what advertisers may need to preserve on their own. Google Ads Reporting Data Availability Google Ads reporting data will […]
More Google Ads updates are arriving on the heels of Google Marketing Live 2026. Google just announced several bidding and budgeting updates across Search, Shopping, and Performance Max campaigns, including a new beta called Journey-aware Bidding. See also: your Q4 budget is built on 2024 search data. The feature aims to help Google Ads optimize […]