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It’s official: Google is preparing to move Local Services Ads into the Google Ads interface. The transition begins in August with a limited group of U.S. advertisers. Google will gradually move other accounts through 2027. Local Services advertisers will gain a centralized place to manage campaigns and leads. However, the move also changes several bidding, […]
One of the AI concepts currently reshaping the digital marketing industry is agentic commerce. It’s similar to the shift we’ve lived through in search over the past four years, where AI has reduced the friction needed to find things. Search used to mean digging through 10 blue links to assemble your own answer. Now you […]
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers, including AI Search eligibility, long-term […]
Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads across Search, YouTube, and Discover. It also requires advertisers using third-party AI tools to disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI […]
Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited. […]
Over 15 years ago, it was widely accepted that the benchmark click-through rate on a non-brand campaign was 2%. In fact, that number was so deeply embedded into paid search that it is unclear if anyone ever stopped to recalibrate and define a new metric to reference across all accounts. This is why, in 2026, […]
Google is testing a new Search ads label that could give certain advertisers a visible endorsement directly within search results. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced a limited U.S. experiment that adds a “Strongest match” or “Strong match” label to select Search ads. According to Marvin, the labels are intended to […]
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a recommendation for advertisers to pin […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Related reading: google’s […]
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]