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AI-heavy pages turn up at every spot in Google’s top 10. But pages the detector reads as mostly AI-written sit lower in those results than pages with little AI text, and fewer of them were found in the index at all, according to new data. The scores come from Ahrefs’ own AI detector, which the […]
Here is a sentence I did not think I would write: I am on the side of a search-scraper that resells data to AI companies. Not because SerpApi is the good guy. There is no good guy here. But a federal judge in California ruled against Google in its fight with them, and the principle […]
Google has quietly dropped support for nine ItemTypes from its rich result gallery over the past two years, a window that lines up almost exactly with the mass adoption of ChatGPT and the shift toward AI-driven search. The most recent casualty, FAQ/FAQPage, has reignited a debate that keeps resurfacing in technical SEO circles: is schema […]
On July 21, 2025, Amazon’s U.S. Google Shopping impression share against the median competing retailer sat at 60%. Two days later, its impression share reached zero. We witnessed the same withdrawal across Amazon’s international markets as well. Smarter Ecommerce tracked Amazon disappearing from Shopping auctions in the United Kingdom, Germany, and more than a dozen […]
A common belief among many SEOs is that Google’s Web Rendering Service has a five-second rendering window and that anything that happens after that five-second window won’t be included in the version of the page that Google indexes. The idea started with something Google’s Martin Splitt said on at least two occasions and eventually became […]
Over the weekend, shared Claude chats unexpectedly showed up in Google search results. On July 27, I checked out the crawl rules on the Claude share pages and found a noindex directive that was hidden behind a block, preventing Google from accessing it The share path is blocked by robots.txt on claude.ai. These pages also […]
Right now, most publishers block AI bots. According to Vince Nero’s excellent research, 79% of top news sites block AI training bots via robots.txt. Only 18% block no AI crawlers at all. Not a perfect science, as the robots.txt is so easily circumvented, but still. No one is playing nice anymore. Multiple publisher x AI […]
OpenAI shut down the Sora app in a two-sentence social media post in late March, but the reason it collapsed had nothing to do with video quality. The company wrote that it was “saying goodbye to the Sora app,” according to the Associated Press, after months of pressure over deepfakes of Michael Jackson, Martin Luther […]
If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid […]
A forum website published a post on Reddit expressing disbelief that Google issued a manual action for thin content, finding it hard to reconcile how Google could send so much traffic for nearly twenty years only to find fault with it now. Google is calling it a manual action for thin content, but SEOs believe […]