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The European Commission adopted two binding decisions that require Google to share anonymized Search data with rival search engines and to open parts of Android to competing AI assistants. The search data measures give eligible providers, including AI chatbots with search functions, access to anonymized query, click, view, and results-position data they can use to […]
AI tools returned at least one false fact about 64% of UK high street retailers in a vendor-run test, according to figures Searchable shared with Retail Focus. The most common error was placing businesses in the wrong postcode. These tests point to something many marketing teams aren’t tracking. When AI systems such as ChatGPT or […]
It’s official: Google is preparing to move Local Services Ads into the Google Ads interface. The transition begins in August with a limited group of U.S. advertisers. Google will gradually move other accounts through 2027. Local Services advertisers will gain a centralized place to manage campaigns and leads. However, the move also changes several bidding, […]
To see why MCP matters to marketers, start with what’s happened to the buyer journey. Over the past couple of years, I’ve watched it fold in on itself: a category decision that used to take someone 10 steps – Google the category, click a result, compare providers, check reviews, search again, then finally narrow down […]
Google’s John Mueller and Martin Splitt discussed how site owners and SEOs approach Search Console (GSC) as the place to find errors to fix and that the better way to use it is to think of it as a place to identify patterns, many of which are normal. Interpreting Search Console Messages Martin Splitt called […]
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified its pages as “crawled-not currently indexed” in the page indexing report in Google Search Console. Image Credit: Marie Haynes In almost every case, I’ve examined these pages […]
AI search visibility has become the new vanity metric, and most teams are measuring the wrong number. The AI visibility tools multiplying across the market count how often a model mentions you, or cites you, when someone types a prompt. That number feels like progress because it looks like the rank tracking we have done […]
The “are you a bot” check used to block bad traffic can sometimes cause pages to fall out of Google. On the latest episode of Search Off the Record, Google’s John Mueller explained why this happens, noting that it might cause Google to consider your page a duplicate of another site’s page. The Problem When […]
Search Console has a button called Validate Fix that tells Google you have fixed an indexing issue. On the latest episode of Search Off the Record, Google’s John Mueller explained what clicking it does, and when it’s best used. What ‘Validate Fix’ Does When you click into any issue in Search Console, “Validate Fix” is […]
Google has updated its list of Google user-triggered fetchers to reflect the Google Notebook name change. Users who have hardcoded the old user agent for robots.txt or for other reasons have a grace period of a few weeks before the old user agent stops working in August 2026. Reasons To Block Gemini Notebook Gemini Notebook’s […]