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If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the structure; and the machine understands you. Pull a client deck from four […]
Treat Europe as one search market and you’ll misread almost everything happening in it. Google is still dominant across the region, but the mechanics behind that dominance — and the forces eroding it — vary country by country in ways a single-engine playbook can’t capture. This is the European counterpart to a similar look at […]
Choosing a Google Ads bid strategy is not a formality — it’s the instruction you give the auction-time AI about what to optimize for with your budget. Get it wrong and the algorithm will faithfully chase the wrong outcome. Two changes landing this year make picking the right strategy matter more than usual: Google has […]
Google has shipped version 0.2 of the Open Knowledge Format (OKF), and the headline change is trust. The update adds five mechanisms that let whatever consumes an OKF bundle — an AI agent, an LLM, or an application — check where the information came from and whether it can still be relied on. If you […]
Google’s John Mueller says the company hasn’t said which source takes priority when there’s conflicting information about whether a product is in stock. If your on-page content, markup, and product feed disagree about whether an item is in stock, Mueller says you should fix it rather than analyze how Google will resolve it. The comment […]
Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that expire and then get renewed. […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it […]
Google’s John Mueller answered a question on Reddit about a link to an internal web page that was automatically created by Squarespace, a closed-source platform. The link to the web page was also blocked from crawling by robots.txt, apparently serving no purpose for the Redditor’s client. The person asking the question was frustrated because the […]
Google has been putting the Top Stories carousel inside AI Overviews rather than showing it lower down the page as its own module, according to tracking data published by NewzDash, a firm that sells visibility tracking to news publishers. Among the news searches the company tracked where Google showed Top Stories at all, 15.5% in […]
Google shared some interesting information about the future of Search and AI in its most recent earnings call. While many are focusing on the first negative cash flow since its IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason it is cash […]