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In most cases, Google Analytics 4 projects start as a technical request. A marketing team, client, or stakeholder asks for tracking to be set up. Someone gets access to the property and assumes the data will eventually tell a story worth listening to. Maybe sometimes it does. But most of the time, it produces a […]
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured […]
A federal judge dismissed Google’s DMCA claims against SerpApi, ruling that blocking automated access to public search results isn’t considered copyright circumvention when those results include no copyrighted content. Google’s December lawsuit accused SerpApi of violating the DMCA by bypassing SearchGuard, Google’s anti-scraping technology, to collect and resell search results. SerpApi filed a motion to […]
Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI Overviews about. Brodie Clark, an independent SEO consultant who got access on a client sub-account, published screenshots and called it the first Google product to give query data for these surfaces The query data is […]
Whether organic or paid, YouTube remains one of the most underrated platforms on the internet. And when one of the smartest paid search experts around calls it “the most mispriced ad inventory on the internet,” you ignore it at your own risk. What I really love about YouTube is how it gives you the ability […]
Almost a year ago, I recommended that chief marketing officers should “hire an economist or chief economist” to weather a perfect storm of challenges that included changing consumer behavior, rapid technological advancements, and economic uncertainty. Earlier this month, nearly 200 economists and tech leaders signed a letter to policymakers warning that AI “could bring risks, […]
In April 2026 the United States Patent Office published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to automatically deliver the answer when it becomes available. A recently published interview with Liz Reid from Google I/O shows that Google may be […]
Ecommerce is entering a new phase – one where transactions can happen entirely off-site, making website visits optional, if not redundant. If your ecommerce and SEO teams are still playing the old game, there could be trouble ahead. Of course, I’m talking about agentic commerce, where the entire customer journey – from discovery to checkout – can happen within AI. And boy do things […]
Google AI Mode returned a text ad on 29% of the commercial keywords in a new SE Ranking analysis, and for most of those keywords the advertiser’s domain was not among the sources the answer cited. SE Ranking checked if the pages or domains of each keyword that produced a text ad also appeared in […]
Google.com has become the second most-cited domain in Google’s AI Mode, according to a new report from Profound, an AI-visibility platform that sells tools for tracking brand presence in AI search. The report shows citation share for google.com rose 8.4x between April 15 and June 30, with almost all of that increase going to two […]