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Most AI visibility dashboards report a number that feels like rank tracking and behaves nothing like it. They count how often a model names your brand across a batch of prompts, then present that count as progress. It rarely correlates with what actually pays: whether a model recommends you over a competitor when someone is […]
The “are you a bot” check used to block bad traffic can sometimes cause pages to fall out of Google. On the latest episode of Search Off the Record, Google’s John Mueller explained why this happens, noting that it might cause Google to consider your page a duplicate of another site’s page. The Problem When […]
Search Console has a button called Validate Fix that tells Google you have fixed an indexing issue. On the latest episode of Search Off the Record, Google’s John Mueller explained what clicking it does, and when it’s best used. What ‘Validate Fix’ Does When you click into any issue in Search Console, “Validate Fix” is […]
Google has updated its list of Google user-triggered fetchers to reflect the Google Notebook name change. Users who have hardcoded the old user agent for robots.txt or for other reasons have a grace period of a few weeks before the old user agent stops working in August 2026. Reasons To Block Gemini Notebook Gemini Notebook’s […]
Nick Fox from Google said that AI features in Search send billions of clicks to websites weekly, alongside Google’s claim that Search sends billions of clicks to the web daily. Fox, SVP of Knowledge and Information at Google, shared the figures on LinkedIn and a shorter version on X. The post addresses a question Fox […]
Three publishers, novelist Scott Turow, and his company S.C.R.I.B.E. have filed a proposed class action lawsuit accusing Google of copying millions of books and journal articles to train Gemini. This includes works provided through Google Books, Play Books, and Scholar. On July 10, Hachette Book Group, Cengage Learning, Elsevier, Turow, and S.C.R.I.B.E. joined together in […]
Welcome to the week’s Pulse: image generation lands in AI Overviews, Mueller weighs in on a plan to hide a homepage link, and Google puts an outside limit on how long a content-based canonical fix takes. Here’s what matters for you and your work. Google Adds Image Generation Inside AI Overviews Google is adding AI […]
Google’s Martin Splitt and John Mueller discussed the Page Indexing Report and how it could be used to identify indexing issues. Of interest is how they tied quality to indexing, saying that quality isn’t just about the text on a web page. Indexing Happens In Stages Splitt and Mueller were discussing issues that could temporarily […]
Avinash Kaushik spent roughly 16 years inside Google, has held senior client-side roles at companies like Intuit and DirecTV, and now advises brands and agencies as chief strategy officer at Human Made Machine. So, when he tells marketers to renegotiate their agency contracts and expect savings of 25% to 75%, starting this month, it is […]
Google’s Gemini 3.5 Pro is months behind schedule as the company works to improve its capabilities, particularly in coding, Bloomberg reported. Google said in May that it expected to ship the model the following month. What Google Said In May Google announced the Gemini 3.5 series at I/O and released 3.5 Flash the same day. […]