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One in every five off-page citations in AI search answers comes from Reddit, and that share is growing 30% year over year. That data point drove an entire session from Amanda Kusner, Senior Solutions Consultant at Uberall, and Peter Wischmann, Senior Client Partner at Reddit. Their core argument: AI models decide which businesses to recommend […]
Google is bringing connected apps to AI Mode in Search, letting you send a search straight into services like Instacart, Canva, and YouTube Music. The connections are starting to roll out in the U.S. this week. Google announced the change in a blog post by Chips Mistry, a senior product manager on Search, and Biharck […]
Every site you have ever optimized carries a record of that work, and it is more detailed than the platforms usually admit. Search systems have kept a per-domain profile for years, assembled from signals you know intimately because you spent a career shaping them. That profile is real, it is granular, and it never needed […]
As you may already know, Google recently updated Search Console to let brands track how their social media and video posts perform in search results. Most marketers view this update as a helpful gift. They believe Google wants to reward brands that build strong footprints across TikTok, YouTube, and X. And not wanting to be […]
I was asked a great question, and it’s something I talk to clients about on a very regular basis: “Should every page do all things? I’m struggling to work out which pages should be optimized for CRO and which should be to build the brand.” Blog posts and informative pages (brand-building pages) are likely meant […]
Robby Stein, VP of Product, Google Search, says Personal Intelligence in AI Mode now connects to Google Calendar. He announced the update in a post on X, writing that Personal Intelligence in Search “now connects to Google Calendar.” With this update, AI Mode can “add invites or other meetings to your Calendar directly,” and responses […]
According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify as sales leads than calls from any other channel. However, once answered, these calls convert at approximately the average rate. The report states that the lead rate for ChatGPT-referred calls is 49%, which is approximately 10 […]
Thanks to Rand’s excellent research and Barry’s expletive-laden ranting, we know that Google processes over 5 trillion searches each year. Trillion. Per day, that’s 13.7 billion. Per second, 158,000. There are some sizeable and growing caveats here: That still means Google processes 2.92 billion clicks to the open web every day. It’s still a figure […]
Google’s John Mueller recently answered a question about A/B testing web pages for long durations, warning that an unintended consequence is that enabling variations to be indexed can result in uncertainty as to which will be visible in the search results. A/B Testing Traffic From Live Search Results A/B testing is when one or more […]
I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in three different channels at once. Not three different sources. One source, scattered across three channels, in the same report. If you’ve got […]