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As AI summaries compress traditional organic space, referral traffic to publishers is being squeezed, creating a world where search is more used than ever, but the search interface is also retaining users for longer, where it has historically acted like a switchboard. The outlook from publishers is pessimistic, with traffic expected to halve in the […]
Google Search Advocate John Mueller highlights a new case study explaining why certain Largest Contentful Paint improvements often fail to produce results. In a layout that varies by store, the browser may focus on the wrong element, causing all subsequent optimizations to target something that was never the LCP in the first place. The case […]
Cloudflare is updating its method of identifying and blocking AI crawlers, which may result in Googlebot being blocked on sites that prevent AI training. The company announced the update as part of its second Content Independence Day. The new controls let websites manage automated traffic based on three behaviors rather than a single “block AI […]
Google is experiencing a malicious DMCA crisis that is causing legitimate content to be removed from the Internet. Malicious actors are filing fake DMCA notices with Google, leaving publishers trapped by a system that is supposed to protect them. Many are asking Google to do something about it, but they are highly likely to be […]
In May, I wrote that the new search user was the trend and that Google’s product announcements were the distraction. Google has now handed us a year’s worth of data that confirms the behavioral shift and puts specific numbers on it. In the report “How People Are Using AI Mode in the U.S.” (published May […]
The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers Saharsh Agarwal and Ananya Sen […]
The United States government and Anthropic have announced that Claude Fable 5 is available beginning Wednesday, July 1. The advanced model is available to users around the world. Mythos will be available to a set of organizations in the United States. The United States Secretary of Commerce, Howard Lutnick, tweeted: “Over the past two weeks, […]
Two of the world’s biggest platforms put an AI agent inside the phone this month, and only one of them is coming to your website to do anything. That is the distinction that decides where your effort goes, and it is the one the launch coverage is skipping. Apple introduced its new Siri AI at […]
A Siteline report tested a Claude agent on 100 top B2B software products. It found access errors and hidden pricing caused the agent to visit third-party sites for info it couldn’t find on official pages. The report, by Siteline founder David Kaufman, involved running a simulated Claude agent through 534 attempts to discover monthly prices […]
Google has launched a new visual treatment in AI Mode that places links to recipe sites at the top of responses for relevant recipe queries. Robby Stein, VP of Product for Google Search, announced the change in a post on X. Sharing more on our continued work to help people find great recipes in Search. […]