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Google published a format for turning a body of knowledge into a folder of linked markdown files. It was built for internal company data, and by accident, it solves a problem public websites have too. Right now, the most an AI agent gets from your website is a flat read of your pages, one at […]
Google added AI search visibility reporting to Search Console, and the place it chose to put it is the whole argument. It is not a new product, and it is not a separate “Generative Console.” The same tool you already open to see how you rank in search now also shows how often you turn […]
A copyright complaint can remove a page from Google’s search results based on a notice, even if ownership claims are later disputed or inaccurate. Press Gazette saw this happen twice this year. In late June, the journalism trade outlet reported that a second piece of its reporting about the marketing company Clickout Media had been […]
Welcome to the week’s Pulse: Google’s explanation for lost clicks was tested; a case study showed why Core Web Vitals fixes target the wrong element; a report measured how agents handle pricing pages; John Mueller weighed in on agent access; and a longtime Bing leader announced his retirement. Here’s what matters for you and your […]
As AI summaries compress traditional organic space, referral traffic to publishers is being squeezed, creating a world where search is more used than ever, but the search interface is also retaining users for longer, where it has historically acted like a switchboard. The outlook from publishers is pessimistic, with traffic expected to halve in the […]
Google Search Advocate John Mueller highlights a new case study explaining why certain Largest Contentful Paint improvements often fail to produce results. In a layout that varies by store, the browser may focus on the wrong element, causing all subsequent optimizations to target something that was never the LCP in the first place. The case […]
Cloudflare is updating its method of identifying and blocking AI crawlers, which may result in Googlebot being blocked on sites that prevent AI training. The company announced the update as part of its second Content Independence Day. The new controls let websites manage automated traffic based on three behaviors rather than a single “block AI […]
Google is experiencing a malicious DMCA crisis that is causing legitimate content to be removed from the Internet. Malicious actors are filing fake DMCA notices with Google, leaving publishers trapped by a system that is supposed to protect them. Many are asking Google to do something about it, but they are highly likely to be […]
In May, I wrote that the new search user was the trend and that Google’s product announcements were the distraction. Google has now handed us a year’s worth of data that confirms the behavioral shift and puts specific numbers on it. In the report “How People Are Using AI Mode in the U.S.” (published May […]
The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers Saharsh Agarwal and Ananya Sen […]