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Google is testing a new Search ads label that could give certain advertisers a visible endorsement directly within search results. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced a limited U.S. experiment that adds a “Strongest match” or “Strong match” label to select Search ads. According to Marvin, the labels are intended to […]
For more than two decades, international SEO teams focused on ensuring the right page appeared in the right market by creating and optimizing localized content, using hreflang to ensure it was routed correctly even when it was nearly an exact match to another market. But now AI search is exposing a different challenge. As platforms […]
In a recent interview, Nenad Tomašev, Senior Staff Research Scientist at Google DeepMind, described the sorts of traps that malicious actors are setting in order to take control of systems, take money, and jailbreak models without any of it being visible to the average user. Tomašev said this is already happening. Agentic AI Agents At […]
A CFO asked her AI assistant to research cloud infrastructure vendors for a major investment. The assistant came back with a careful comparison. It had weighed options, named trade-offs, and confidently recommended one vendor. It was the kind of answer you forward to the team and act on. But she’d forgotten a moment from six […]
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a recommendation for advertisers to pin […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Ask Ad Manager […]
When your customers ask ChatGPT or Gemini something, the model quietly fires a set of traditional web searches in the background, retrieves the ranking pages, and synthesizes the answer from those. The sites that rank for those hidden queries get cited. The ones that don’t, don’t. QueryFan generates persona-specific prompts, runs them through both models, and […]
Google’s John Mueller and Martin Splitt suggested caution about using markdown as a solution for optimizing for AI search, saying that it needlessly complicates something that is essentially simple. Markdown Is A Poor User Experience The first point that Google’s Martin Splitt touched on is that markdown by itself may not be a good user […]
Cloudflare announced an initiative to create a privacy-preserving protocol called PACT that aims to standardize the management of agentic AI, with the end goal of reducing friction for users and websites. The new protocol will make it easier for AI bots to interact with websites by proving there’s a human in the loop, thereby enabling […]
About 60% of U.S. adults say they read AI summaries at the top of search engine results, while about 30% say they don’t, and 10% are unsure. When a Google AI Overview accompanies search results, people are less likely to click through on a traditional result. A separate Pew study last year found that people […]