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Google Business Profile owners are seeing a message in their review dashboards that reads “You have no reviews yet,” even when their public listings still show hundreds of reviews. Complaint threads began to rise in the Google Business Profile Community forum on July 9, as people reported that the reply panel shows zero reviews, while the […]
Welcome to the week’s Pulse: updates change what you can measure in Search Console, how you describe products in markup, and what John Mueller thinks about building for AI agents. Here’s what matters for you and your work. Search Console Adds Reports For Social And Video Posts Google is rolling out a new Search Console […]
“What’s closing is the cheap part,” Shane Tepper told me. “The stretch where you can win position with work instead of budget.” Tepper is co-founder of Resonate Labs, and I’d asked him a pointed question. Everyone in SEO talks about a closing window on earned AI visibility, but the surface area of AI search keeps […]
The protocol layer of the agentic web is splitting into two bets, and most websites have already placed one of them without knowing it. The first bet is about identity: a file called llms.txt that tells AI models who you are and what your content covers. The second is about capability: a browser standard called […]
Google made a major change to their Merchant Listing structured data requirements in addition to adding clarification on how to use structured data to indicate how long a sale prices will last. In total, there are three new additions but the biggest change by far is the addition of a new Category property. While it’s […]
Nick Fox, Google’s senior vice president of Knowledge & Information, said that Google Search reached its highest usage ever on July 7, coinciding with Argentina’s comeback victory over Egypt at the World Cup. If you want to go further, AI leads all reasons for U.S. job cuts in march, report says covers it in detail. […]
Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited. […]
Tom Critchlow, a longtime search marketer with deep experience, recently shared his opinions of where the SEO industry is today, saying that AI Search is changing business priorities in a way that exposes the weaknesses inherent in SEO today. This transformation means that search marketing professionals need to evaluate the services they offer in order […]
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. See also: so your traffic tanked: what smart cmos do […]
Every mid-market and enterprise SEO team has hit the same wall this year. You can see you’re showing up in ChatGPT, Claude, Gemini, and AI Mode, but when leadership asks you to prove what’s actually working, the honest answer is you’re estimating. And the testing playbook that worked for a decade doesn’t transfer. If you […]