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Most meta descriptions get rewritten by Google because they were never written to describe the page. They were written to hold keywords, a call to action and a bit of brand messaging, which is exactly the material Google’s snippet algorithms are designed to discard. The fix is not a clever trick. It is a change […]
Over 15 years ago, it was widely accepted that the benchmark click-through rate on a non-brand campaign was 2%. In fact, that number was so deeply embedded into paid search that it is unclear if anyone ever stopped to recalibrate and define a new metric to reference across all accounts. This is why, in 2026, […]
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, […]
Google’s VP and Head of Search, Liz Reid, stated that personalized search and preferred sources can assist small publishers in gaining visibility, countering concerns that personalization makes them less accessible. Reid shared her perspective on the AI Inside podcast, during the same interview where she told publishers that the key to AI visibility lies in […]
Since AI Overviews launched, search and publishing professionals have been paying close attention to how AI companies should handle the content used to train their models. Google has now shared its stance. It emphasizes fair use and provides options for opting out, while also highlighting paid agreements for specific situations. In a policy paper published […]
Every few years, the web hands marketers the same deal. A new signal becomes the thing that decides who gets seen, an industry forms overnight to manufacture that signal, it works beautifully for a while, and then the platform notices, and the people who leaned on it fall off a cliff. The deal is being […]
Google’s John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta description and who are frustrated when Google overwrites them. An SEO Says Meta Descriptions Are Pointless An SEO on Reddit asked whether meta […]
Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and […]
Google’s VP of Search, Liz Reid, sat down for an interview where she talked about the relationship between Google and publishers. When asked what the new rules are for showing up in AI search, she said that publishers need to publish content that people actually want to read. Google Says Publisher Traffic Loss Is Not […]
Google started rolling out the June spam update, the second of the year. It enforces documented spam policies, and one of those policies now covers more ground than it once did. Google’s spam rules treat attempts to “manipulate generative AI responses” in Search as a violation, and that’s one of the policies the update is […]