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The United States government and Anthropic have announced that Claude Fable 5 is available beginning Wednesday, July 1. The advanced model is available to users around the world. Mythos will be available to a set of organizations in the United States. The United States Secretary of Commerce, Howard Lutnick, tweeted: “Over the past two weeks, […]
Two of the world’s biggest platforms put an AI agent inside the phone this month, and only one of them is coming to your website to do anything. That is the distinction that decides where your effort goes, and it is the one the launch coverage is skipping. Apple introduced its new Siri AI at […]
A Siteline report tested a Claude agent on 100 top B2B software products. It found access errors and hidden pricing caused the agent to visit third-party sites for info it couldn’t find on official pages. The report, by Siteline founder David Kaufman, involved running a simulated Claude agent through 534 attempts to discover monthly prices […]
Google has launched a new visual treatment in AI Mode that places links to recipe sites at the top of responses for relevant recipe queries. Robby Stein, VP of Product for Google Search, announced the change in a post on X. More on that in the top 10 digital marketing trends for 2026. Sharing more […]
Most meta descriptions get rewritten by Google because they were never written to describe the page. They were written to hold keywords, a call to action and a bit of brand messaging, which is exactly the material Google’s snippet algorithms are designed to discard. The fix is not a clever trick. It is a change […]
Over 15 years ago, it was widely accepted that the benchmark click-through rate on a non-brand campaign was 2%. In fact, that number was so deeply embedded into paid search that it is unclear if anyone ever stopped to recalibrate and define a new metric to reference across all accounts. This is why, in 2026, […]
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, […]
Google’s VP and Head of Search, Liz Reid, stated that personalized search and preferred sources can assist small publishers in gaining visibility, countering concerns that personalization makes them less accessible. Reid shared her perspective on the AI Inside podcast, during the same interview where she told publishers that the key to AI visibility lies in […]
Since AI Overviews launched, search and publishing professionals have been paying close attention to how AI companies should handle the content used to train their models. Google has now shared its stance. It emphasizes fair use and provides options for opting out, while also highlighting paid agreements for specific situations. In a policy paper published […]
Every few years, the web hands marketers the same deal. A new signal becomes the thing that decides who gets seen, an industry forms overnight to manufacture that signal, it works beautifully for a while, and then the platform notices, and the people who leaned on it fall off a cliff. The deal is being […]