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Google’s John Mueller answered a question about the curious circumstance of Search Console reporting thousands of URLs as indexed despite being blocked by robots.txt. Mueller helped explain how this happens and what to do about it. Content Indexed Despite Being Blocked By Robots.txt A Redditor asked for advice because Google Search Console was reporting more […]
For most of the history of modern SEO, publishing more content was considered almost universally beneficial. More pages meant more keywords, more long-tail visibility, more opportunities to rank, and more traffic. Entire agencies and publishing businesses were built around this premise. The logic was simple: If one page could rank, then a thousand pages could […]
Google updated its guidance on Generative AI SEO to lighten up on its previous guidance that discouraged the use of LLMs.txt and other forms of markup and markdown. The new guidance strikes a more balanced tone that acknowledges there are AI search surfaces other than Google’s that users may want to optimize for. LLMs.txt Guidance […]
Microsoft is adding four new features to the Bing Webmaster Tools AI Performance dashboard preview: Intents, Topics, Citation Share, and Compare. All four are beginning to roll out globally. Three of the features were previewed at SEO Week. This is the official preview rollout. What’s New Citation Share shows your site’s percentage of all citations […]
If you run a small merchant business and you have been searching for “agentic commerce protocol specification for small merchants,” you are looking for the wrong document. The right answer lives in your platform admin panel rather than in the spec. Agentic commerce protocols, ACP from OpenAI and Stripe, and UCP from Google and Shopify, […]
TL;DR: I ran a small experiment to try and get some insight into whether large language models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere […]
This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic is reducing? I thought it might be AIO, but when I look into this, not all pages have AI Overviews – what else could be causing impressions to increase so much?” Good question, and there […]
On a recent Search Off the Record podcast, hosts John Mueller and Martin Splitt pushed back on the idea promoted by AI SEOs that stripped-down, content-only versions are a better way to optimize for AI Search. They made the case that all the things AI SEOs want to remove are actually useful for ranking. Non-Content […]
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI […]
Ahrefs analyzed logs from 137,000 domains and found 97% of llms.txt files got zero requests. No bots, no humans. The analysis used Ahrefs data to identify user agents fetching files. Around 28% of 137,000 domains publish an llms.txt file, but since Ahrefs’ customers are more technical, the actual adoption on the broader web is likely […]