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Google’s John Mueller argued that LLM systems can’t use files like llms.txt to decide which websites to surface for a given query. He made the comments on a recent episode of Search Off the Record, the podcast from Google’s Search Relations team. His comment points to a broader signal problem, not just intentional gaming. Even […]
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should I prioritize tracking for AI visibility? Does exact wording change which brands AI engines recommend? Do I need to track every way someone might phrase a prompt in AI search? Marketers often panic about the […]
Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling out on August 17. Two of the updates expand capabilities that were previously limited or unavailable to many advertisers. Smart Bidding Exploration is now available globally, while Promotion mode is entering beta for Search and […]
SEOs all know how important reviews are as a local SEO ranking factor and decision maker for users. But how many SEOs are actually using the review content to help with their roadmapping and content updates? Reviews are typically looked at as a reputation task, and the focus is on the quantitative data (number of […]
Your Google Ads account is going to start serving a buyer you cannot see. That buyer is an AI agent that compares products and goes through checkout on your customer’s behalf. Agentic commerce is going to be the biggest structural change to ecommerce paid media since mobile, and it is already moving real money. During […]
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems need in order to perform useful work. The announcement explains the reason for developing this new specification: “As foundation models continue to improve, the lack of relevant context often limits what they can do, especially […]
Google’s John Mueller answered a question about website category structure in URLs. The context was about a website that offered the same content in multiple languages and the person asking the question wanted to know what was the best way to structure the category URLs. The main site is in English, representing their primary market. […]
A year ago, I argued that CMOs were facing a perfect storm of challenges and needed an economist on staff, real market research, and a “Search Everywhere Optimization” mindset to get ahead of it. Judging by how many Q4 plans are still being built without any of that, it appears most CMOs didn’t take the […]
Apple introduced Siri AI at WWDC this week. Two details matter for search marketers more than anything else in the keynote. Siri can now pull up-to-date information from the web and generate answers on virtually any topic. And it’s built into Spotlight on iPad and Mac, where people already type questions. The press releases don’t […]
Google is complying with a new law in Tennessee that makes it accountable to small businesses in the event of blacklisting from search results or having their reviews removed. The new law is part of a broader societal concern about big tech monopolies that could harm small businesses. Google published guidelines specific to Tennessee businesses […]