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This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic […]
The UK’s Competition and Markets Authority has introduced two new conduct requirements for Google’s general search services, one covering how organic results are ranked and another covering search data portability. Under the fair ranking requirement, Google must rank organic results using objective and non-discriminatory criteria, including in AI Overviews, but not sponsored results. It also […]
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results, […]
Ask a chatbot a question and watch what happens to the web behind it. It reads 30 or 40 pages to build your answer, strips out what it needs, and hands you a tidy paragraph. You never see the pages, never click them. The site that “won,” whatever winning means now, gets a citation in […]
Google’s John Mueller answered a question about the curious circumstance of Search Console reporting thousands of URLs as indexed despite being blocked by robots.txt. Mueller helped explain how this happens and what to do about it. Content Indexed Despite Being Blocked By Robots.txt A Redditor asked for advice because Google Search Console was reporting more […]
Publishing more content used to be the closest thing SEO had to a guaranteed win. More pages meant more keyword variations covered, more long-tail entry points, and more statistical shots at ranking. That math worked in an era when search engines evaluated documents one at a time. It does not work the same way against […]
Google updated its guidance on Generative AI SEO to lighten up on its previous guidance that discouraged the use of LLMs.txt and other forms of markup and markdown. The new guidance strikes a more balanced tone that acknowledges there are AI search surfaces other than Google’s that users may want to optimize for. If you […]
Microsoft is adding four new features to the Bing Webmaster Tools AI Performance dashboard preview: Intents, Topics, Citation Share, and Compare. All four are beginning to roll out globally. Three of the features were previewed at SEO Week. This is the official preview rollout. What’s New Citation Share shows your site’s percentage of all citations […]
If you run a small merchant business and you have been searching for “agentic commerce protocol specification for small merchants,” you are looking for the wrong document. The right answer lives in your platform admin panel rather than in the spec. Agentic commerce protocols, ACP from OpenAI and Stripe, and UCP from Google and Shopify, […]
TL;DR: I ran a small experiment to try and get some insight into whether large language models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere […]