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For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on Datos data, separately reported 360 […]
A recent announcement from Common Crawl introduced an AI Visibility Audit designed to help organizations determine whether AI systems can discover and access their content. The premise is straightforward and difficult to dispute. Before an AI system can retrieve, summarize, cite, recommend, or act upon information, it must first be able to find it. For […]
Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. For transparency, SE […]
BrightEdge research comparing citations in ChatGPT and Google AI Overviews suggests that AI search engines are doing more than retrieving information. They are assigning different roles to the same sources, treating platforms like Reddit and LinkedIn as authoritative references in some contexts and as social commentary in others. For SEOs, publishers, and business owners, the […]
Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct […]
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
For two decades the product feed sat on the paid side of the wall. Shopping ran on it, the PPC team maintained it, and SEO’s involvement ended at a glance in Search Console. That split made sense when the feed only fed ads. It does not make sense now. An ecommerce product feed is the […]
This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let […]
Reuters and Time now default to blocking AI bots, allowing only approved crawlers through allowlists, Digiday reports. Both publishers made the decision in May, joining People Inc. and The Atlantic, which adopted similar setups within the past year. Reuters says the change hasn’t cost it traffic, while cutting what it spends serving bots. Executives credit […]
This post was sponsored by Roller Ads. The opinions expressed in this article are the sponsor’s own. Why did my Web Push CTR drop after Google’s 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push unsubscribe rates down under the new Android rules? Web Push notifications […]