Running local SEO for one storefront and running local SEO for multiple locations are two different disciplines wearing the same name. The tactics you already know — location pages, reviews, NAP consistency — still apply, but the way Google evaluates them at scale, and the way AI search now folds into the equation, has changed […]
The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem
A conversation is happening in every enterprise right now, and most CMOs and CIOs do not realize they are talking past each other. The rise of AI agents is prompting new collaboration between marketers, AEO strategies, and leadership. When the CIO hears “AI agents,” they think about the productivity rollout. Copilot seats, agentic workflows, internal […]