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The agent visiting your website knows the person who sent it. That is the shift underneath Google’s Gemini Deep Research Max, launched on April 21, 2026, as a public preview on the paid Gemini API tier. Deep Research Max itself is a narrow rollout. The pattern it ships is a preview of what the agentic […]
Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they […]
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the software that AI runs on has also evolved beyond what it was originally designed for, and while Brin can envision Gemini achieving AGI, he also […]
Launching a new website, whether it’s a redesign, replatform, or full CMS migration, is often treated as a milestone for a business. But for SEO teams, it can quickly become a high-risk transition. Even migrations that appear technical sound at launch can trigger significant visibility and traffic declines in the months that follow. In more […]
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover. What Search Profiles Include Creators can customize their profile with […]
The UK’s Competition and Markets Authority has imposed a new conduct requirement on Google Search that will let publishers opt out of having their content used in AI search features. The requirement follows the CMA’s decision to designate Google with strategic market status in general search. It sits under the UK’s digital markets competition regime, […]
At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for […]