Google’s John Mueller answered a question about website category structure in URLs. The context was about a website that offered the same content in multiple languages and the person asking the question wanted to know what was the best way to structure the category URLs. More on that in the smart way to take back […]
Your Q4 Budget Is Built On 2024 Search Data – 3 New Reports That Should Reshape It
A year ago, I argued that CMOs were facing a perfect storm of challenges and needed an economist on staff, real market research, and a “Search Everywhere Optimization” mindset to get ahead of it. Judging by how many Q4 plans are still being built without any of that, it appears most CMOs didn’t take the […]