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I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new […]
Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from […]
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]
Google has begun rolling out the May 2026 core update, according to the Google Search Status Dashboard Google also announced the rollout on X through its Search Central account. The rollout may take up to two weeks to complete. Today we released the May 2026 core update. We’ll update our ranking release history page when […]
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with […]
This week’s Ask An SEO question: “How do you stress-test a staging environment to surface SEO risks before a large-scale launch?” It is one of the most important questions to answer when considering rolling out new websites, migrations, or significant changes to your live site. First, let’s look at the difference between a “staging” site […]
When Microsoft Clarity made AI citations available to all users, it opened up a new playground for SEOs to harvest AI visibility data. Finally, we can see the exact “grounding queries” an AI engine uses to pull our content. It raises a massive question because this is a Microsoft tool: Are the insights useless if […]
Google’s John Mueller says markdown pages serve a specific purpose for developer documentation sites but won’t help most websites, even as search becomes more agentic. Mueller laid out his reasoning in a Bluesky thread. He was responding to a question from Lily Ray about why Google publishes LLMs.txt files and markdown pages, even though they […]
Google announced two new ad formats for AI Mode during Google Marketing Live: Conversational Discovery ads and Highlighted Answers. Both formats are powered by Gemini and designed to place ads more directly inside AI-generated responses and recommendation flows. According to Google, the formats will include an independent AI explainer that synthesizes information about a product […]
Google released a report detailing how people use AI Mode in the U.S., drawing on internal Search data and Google Trends to map search behavior one year after launch. The report, published alongside Google I/O 2026 announcements, said that AI Mode has surpassed 1 billion monthly active users globally. Queries have more than doubled every […]