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Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle worth pulling out. “Wrong for Google Search” is not the same as “wrong for AI agents.” In the section answering whether SEO is still relevant […]
Google I/O produced a week of coverage on how AI will change the search experience. Most of it focused on consumer features, with less attention paid to a pattern that’s emerging for businesses. Many of the highest-profile consumer demos at I/O take the user from search to action, with Google carrying more of the journey […]
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height […]
A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall. What Peec Found For decision-stage […]
Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality. Here’s what matters for you […]
This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising in AI answers? Your highest-intent buyers are asking ChatGPT about your category right now. A sponsored placement appears […]
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve […]
Google announced that Preferred Sources is coming to AI Overviews and AI Mode, alongside new article carousels and an expansion of the “Highly Cited” label across search results. Users have now selected more than 345,000 sources through Google’s Preferred Sources feature, up from roughly 90,000 when the company expanded the tool globally. Preferred Sources In […]
Recently, Sam Sifton, who hosts The Morning newsletter for The New York Times, published a letter to his readers with an unusual subject line, “Who’s Writing This?” His prompt was a new book called “The Future of Truth,” written by Steven Rosenbaum with significant AI assistance. The Times reviewed the book and found more than […]
HTTP Archive’s latest Core Web Vitals Technology Report ranks seven content management platforms and offers the surprising insight that page weight and PageSpeed Insights Lighthouse scores do not always predict Core Web Vitals performance. Why Core Web Vitals Matter Core Web Vitals (CWV) are metrics created by Google to show: How quickly a web page […]