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Reddit CEO Steve Huffman said large language models “would not exist as we know them” without Reddit’s content. He called the platform’s user-generated data “modern oil” for AI. Huffman made the comments during an interview at Fast Company’s Most Innovative Companies Summit. What Huffman Said About Reddit’s Value To AI Huffman described the position Reddit’s […]
Google CEO Sundar Pichai acknowledged the company is “a bit behind” the frontier on agentic coding. Pichai called coding “very foundational” to Google’s AI work. He made the comments on the New York Times Hard Fork podcast. The interview came days after Google’s I/O developer conference. Where Google Sees The Gap When asked about Google’s […]
Last week, I read Giulia Panozzo’s article about rethinking audience targeting in a signal-loss era. I also read Harry Clarkson-Bennett’s article about creating non-commodity content. And then I read Matt G. Southern’s article about Google’s new AI search guide officially calls AEO and GEO “still SEO.” Reading them together, I kept hearing the same message: […]
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]
I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new […]
Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from […]
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]
Google has begun rolling out the May 2026 core update, according to the Google Search Status Dashboard Google also announced the rollout on X through its Search Central account. The rollout may take up to two weeks to complete. Today we released the May 2026 core update. We’ll update our ranking release history page when […]
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with […]
This week’s Ask An SEO question: “How do you stress-test a staging environment to surface SEO risks before a large-scale launch?” It is one of the most important questions to answer when considering rolling out new websites, migrations, or significant changes to your live site. First, let’s look at the difference between a “staging” site […]