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Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is […]
Google’s John Mueller answered a question about whether Google’s Preferred Sources feature can override standard ranking signals in Top Stories. His answer offers some clarity about how user preference can influence visibility without giving preferred sites a free pass around Google’s quality systems. Google’s Preferred Sources Google Preferred Sources is a Search feature that enables […]
One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated creative. As more brands gain access to the same AI tools, will advertising eventually start feeling repetitive? Ginny Marvin, Ads Liaison at Google, raised that question directly during the discussion, asking whether the industry was […]
A recent Linkedin post by Jim Yu flagged that BrightEdge’s AI Catalyst team analyzed citation and brand mention patterns from prompts across Finance, Healthcare, Education, and B2B Tech in five AI search engines: ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews. The finding that mattered most was buried in the data. Despite wildly […]
Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar decks. Four pillars. The fourth one is called “Technical GEO”: schema, structured data, clean architecture. The line that justifies it: “Ensures AI engines can parse and connect your content.” Ensures. See it live on X/Twitter. […]
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Here’s an example of how the changes will appear: Image Credit: Google Hema Budaraju, VP of Product Management, wrote about […]
For years, URL structure was a technical SEO checkbox. Keep it short, use hyphens, include the keyword, done. While that playbook still works, it’s increasingly incomplete. A growing share of the target audience now discovers content through AI assistants and large language models like ChatGPT, Perplexity, Claude, Google’s AI Overviews, and more. These systems retrieve […]
Google is testing Web Bot Auth, an experimental protocol designed to help websites verify that automated traffic is really coming from the bot or service it claims to represent. The new protocol could give site owners a dependable way to separate legitimate automated traffic from bots that hide or misrepresent who they are. A new […]
Google published documentation explaining its testing of Web Bot Auth, an experimental IETF protocol that can help websites cryptographically verify some automated requests from bots and AI agents. The protocol adds another verification layer by letting agents sign HTTP requests with cryptographic keys. Websites can then verify those signatures against published public keys to confirm […]
Canadian fiddler Ashley MacIsaac has filed a civil lawsuit against Google, alleging an AI Overview falsely identified him as a convicted sex offender. The lawsuit could test how courts treat liability for false AI-generated search summaries. The statement of claim, filed in February with the Ontario Superior Court of Justice, seeks at least $1.5 million […]