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Google used its I/O 2026 event to introduce Universal Cart, a new AI-powered shopping experience designed to work across Search, Gemini, YouTube, Gmail, and participating merchants. The announcement signals another major step in Google’s broader push toward “agentic commerce,” where AI systems do more than recommend products. Instead, they actively help users manage shopping decisions, […]
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on helping users discover content through […]
Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Related reading: AI leads all reasons for U.S. job cuts in march, report says. Complete and utter rubbish if I’ve had a drink. Image Credit: Harry Clarkson-Bennett They all read like […]
Incrementality testing has become the default fix for a real problem: platform attribution disagrees with itself constantly, with Meta and Google routinely claiming credit for the same conversion. But treating a single lift study as the final word on whether a channel deserves budget has pushed growth-stage brands into a specific, repeatable mistake — cutting […]
Google’s Universal Commerce Protocol is the first production blueprint for what every website (ecommerce or not) will eventually need to expose to AI agents: discoverable actions, predictable outcomes, persistent sessions, and explicit agent policies. UCP was released as infrastructure for Google Merchant Center retailers. But the more important story is the architecture underneath it. UCP […]
There is a shape that shows up again and again in the traffic charts of companies that decided to publish AI content at scale. Pages climb for six to twelve months. Organic traffic peaks a few months behind them. Then the line falls, and it usually keeps falling past the point where the program started. […]
On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San Francisco and said something you almost never hear from a tech CEO: Growth is the problem. Anthropic had planned for a 10-fold expansion. What it got was 80-fold growth in Q1, on an annualized basis. […]
On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a training bot. An agent. Google-Agent is the user agent string for AI systems running on Google infrastructure that browse websites on behalf of users. When someone asks an AI assistant to research a product, fill […]
On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a headline that demands attention: “Meta Is Dying.” She highlights that Meta lost daily active users in Q1 2026, falling from 3.58 billion in Q4 2025 to 3.56 billion. Angwin sees this as the beginning of […]
Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that adding JSON-LD didn’t produce a clear citation lift across Google AI Overviews, AI Mode, or ChatGPT. These developments weaken two common pitches for schema markup: increased SERP visibility and potential AI citation gains. This article […]