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A growing share of your search impressions in 2026 aren’t coming from people typing into a search box. They’re coming from AI agents researching a question on someone’s behalf, and those agents don’t care about your keyword rankings. They care whether your HTML loads in under 200 milliseconds, whether a product page is reachable within […]
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]
Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and Google’s eighth-generation TPUs, built for agentic workloads. Google also released Gemma 4, described as byte-for-byte the most capable open model available, along with Deep Research Max for advanced autonomous data synthesis […]
Anyone who has run Google Ads for more than a few years has watched their job change without being consulted. Match types that once meant precision now target “related intent.” A 2023 rebuild made Broad Match genuinely competitive for the first time. Smart Bidding shifted the conversation from keywords to outcomes like ROAS and CPA. […]
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about which reporting periods will remain available and what advertisers may need to preserve on their own. Google Ads Reporting Data Availability Google Ads reporting data will […]
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and a simplified onboarding path through Merchant Center, two months after Google and Shopify unveiled UCP at the National Retail Federation conference in January 2026. The January launch had a […]
Google has talked about AI search clicks several different ways since AI Overviews launched. This week, the company added new link surfaces instead of new click data. This article traces how Google’s public language about clicks has changed, what each phase revealed, and what this week’s five new link features add to the conversation. “No […]
Welcome to the week’s Pulse: updates affect how links appear inside AI search results, which types of sites gained or lost visibility in the March core update, and how Google’s Preferred Sources feature works across new markets. Here’s what matters for you and your work. Google Adds More Links And Link Context To AI Search […]
The agent runtime is the new browser layer, and your website is going to be evaluated against the runtime, not against any individual model. Related reading: the grounding wars are coming: how AI visibility creates. That’s a shift web professionals have not yet made. The conversation is still framed around models. Which model writes better? […]
OpenAI wants you to know that its technology helps you figure out what to cook for dinner. Google wants you to feel the warmth of a family settling into a new home with Gemini by their side. Anthropic would like you to see its Claude as the clean, trustworthy alternative to the ad-cluttered mess everyone […]