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Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value. AI And The Web Ecosystem Google’s Martin Splitt asked a question […]
Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss how AI evolved inside Google Search. Todorovic leads Google’s SafeSearch engineering team and has worked in the search organization for 15 years. He said machine learning was difficult to deploy broadly across Search because complex […]
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update, while first-party brand sites, government domains, and content originators gained. Lily Ray of Amsive examined over 2,000 domains using SISTRIX Visibility Index data and categorized them with Google Product Taxonomy tags via the DataForSEO API. […]
Ask.com, the search engine that started life as Ask Jeeves, shut down. Parent company IAC discontinued its search business as part of an ongoing effort to refocus its operations. A farewell message posted on the Ask.com homepage, reads: “Every great search must come to an end. As IAC continues to sharpen its focus, we have […]
Alphabet reported Q1 2026 earnings with Google Search & Other revenue rising 19% year over year to $60.4 billion. Microsoft announced on the same day that Bing reached 1 billion monthly active users for the first time, with search ad revenue up 12%. Both companies posted strong search quarters. But one line item in Alphabet’s […]
Google updated its Search Central documentation to reflect that the Preferred Sources feature is now available in all languages supported by Google Search. The change clarifies global availability and introduces updated guidance for publishers looking to grow their audience through Top Stories. Preferred Sources Google’s Preferred Sources feature gives users a way to choose specific […]
On April 16, 2026, Robby Stein, Google Search’s VP of Product, and Mike Torres, Google Chrome’s VP of Product, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two VPs wrote that the update makes it easier to “access and engage with content and dive deeper into […]
This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” Argument On Bloomberg Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews […]
Google has officially expanded AI Max to Shopping and Travel campaigns as it hits one year in market. The announcement comes on the heels of its upcoming annual Google Marketing Live event on May 20th. Google noted that AI Max has become the fastest-growing AI-powered Search ads product. Both AI Max for Shopping and Travel […]
Google is rolling out two new features for AI Max that aim to address a common tension: bridging the gap between manual control and execution. The first new feature is called AI Brief, which allows advertisers to guide AI using natural language inputs. The other feature announced was Text Disclaimers, which address a long-standing limitation […]