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Cloudflare announced two products on August 4, 2026, during its Agents Week: Cloudflare Wallets, which will let AI agents hold stablecoins and pay for what they use, and cloudflare.pay, an optional identity handle that tells a merchant which account an agent acts for. Handle reservation opened the same day, and the payment features are future […]
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment […]
This post was sponsored by AgencyAnalytics. The opinions expressed in this article are the sponsor’s own. Organic sessions are down. The client wants to know why. It’s one of the most common questions of the year, with 42% of agencies saying they’re fielding it. That’s from the 2026 Marketing Agency Benchmarks Report by AgencyAnalytics, based […]
Resoneo says hundreds of outlets with no OpenAI content deal were served by OpenAI’s in-house search index exactly the way its licensed partners were. In its free-account data, that index handled most ChatGPT search results. The French SEO consultancy read 1,249 ChatGPT answers captured in July. Resoneo sells SEO consulting and gives away the Chrome […]
For the past two decades, we’ve let our success be defined by clicks, impressions, click-through rates, rankings, and everything else that Google would throw our way. Then came AI, and all of a sudden we started paying attention to new metrics like brand citations, prompt coverage, and conversions from AI referrals, among many others that […]
Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed the content, but it does […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
Google’s new Ask Advisor compares your Google Analytics campaign performance with anonymized averages from similar businesses, helping you see how you’re doing. See also: meta announces discovery improvements for creator. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and […]
Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic? Those are two different […]
A client sends you a link. A news story, a mugshot site, a people-search page with their home address on it, a Reddit thread calling the business a scam. The question is always the same: can you make this go away? The answer depends entirely on what kind of page it is, and the most […]