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Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is a harder question than it […]
Cloudflare and the three major browser makers want to prove there is a human behind your traffic. They announced how on June 22, 2026, as more and more of that traffic comes from agents with no human behind it at all. PACT answers the case where a person is in the loop. The case the […]
Welcome to this week’s Pulse: updates on your search data sources, AI-flagged pages in rankings, and potential impacts of opting out of Google’s AI features. Here’s what you need to know for your work. Google Opens Search Console Social Reporting To Everyone Google made Search Console platform properties available to everyone worldwide, three weeks after […]
Google’s John Mueller and Martin Splitt discussed what happens when spammers abuse website search functions to create thousands of spammy search pages. They said that Google begins to treat those pages as hacked. Website Search Spam And Quality Issues Virtually every website has a search function, and something that’s not clearly understood is that using […]
Rand Fishkin, the co-founder and CEO of SparkToro, posted on LinkedIn on July 24, 2026, to say that Similarweb’s newest report would “probably infuriate” two groups at once. The AI zealots who are certain every marketing dollar should already be chasing chatbot visibility. And the AI skeptics who’ve suspected the hype was overblown but never […]
Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels. At first, this was mostly celebrated as a major win for organic search measurement, and search teams assumed these new data points offer clear visibility […]
If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the structure; and the machine understands you. Pull a client deck from four […]
If you approach European search strategy as a single, unified market, you’ll miss how fragmented and how regulated discovery actually is across the region. This article is the European companion to my recent look at APAC search strategy. Google is still dominant almost everywhere, but the mechanics behind that dominance and the forces chipping away […]
Your bid strategy is a critical lever for PPC success, and the right bid type tells Google’s AI exactly how to spend your budget to hit your specific business goals. Bidding technology has evolved fast, and adapting to each shift can be a competitive advantage in 2026. Google Ads bidding has moved from manual, keyword-by-keyword […]
Google has shipped version 0.2 of the Open Knowledge Format (OKF), and the headline change is trust. The update adds five mechanisms that let whatever consumes an OKF bundle — an AI agent, an LLM, or an application — check where the information came from and whether it can still be relied on. The framing […]