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AI agents are already here. Not as a concept, not as a demo, but shipping inside browsers used by billions of people. Every major tech company has launched either a browser with AI built in or an extension that acts on your behalf. Anthropic’s Claude for Chrome can navigate websites, fill forms, and perform multi-step […]
Search advertising is one of the largest digital ad categories, but its growth is slowing as social media and video post faster gains, according to IAB’s annual report, conducted by PwC. What The Data Shows In 2025, digital advertising revenue reached $294 billion, reflecting a 13% increase from the previous year. The report uses self-reported revenue […]
The United States Patent Office recently published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to automatically deliver the answer when it becomes available. Search And AI Assistant The patent, published in February 2026, is a continuation of an older patent, […]
Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Google had just rolled out, emphasizing “deeper expertise” and “completion of the user journey.” It […]
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the […]
Pull the same campaign from Google Analytics 4, Search Console, Google Ads, and your CRM and you will get four different stories. Not close-but-rounded-differently stories — genuinely conflicting numbers, from systems all supposedly measuring the same thing. If your first instinct is to find the “broken” one, you are chasing a problem that does not […]
Google updated their report spam documentation to make it clear that they may use reported spam to initiate manual actions against websites that are found to be spamming. This is a change in policy that makes it easier for site owners and SEOs to report actual spam. Change In Spam Report Policy The previous spam […]
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a […]
Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages and tabs. What’s New Skills turn a prompt you’ve already written into a saved tool you can trigger again later. After running a prompt in Gemini’s Chrome side panel, you […]
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages have duplicate content, also explaining why Google sometimes appears to pick the wrong URL as the canonical. For more on this, see our the science of how AI picks its sources guide. More on that […]