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In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future? Information Queries May Become Agent AI Search The interviewer asked whether search remains […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on […]
Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8 with the completion note: “The rollout was complete as of April 8, 2026.” The update began on March 27 at 2:00 AM PT, making the total rollout 12 days. That’s […]
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an […]
Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing. Back in 2023, Search […]
Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing and ranking decisions. Concern About Duplicate URLs And Ranking Impact A site owner had changed the URL structure of their web pages then later discovered […]
Google CEO Sundar Pichai said AI models could break widely used software and that prices for black-market zero-day exploits may be falling. The comments came during a conversation on the Cheeky Pint podcast with Stripe CEO Patrick Collison. What Pichai Said The discussion touched on constraints facing AI infrastructure buildout when Pichai turned to security […]
A recent podcast by Google called attention to the fact that websites are getting larger than ever before. Google’s Gary Illyes and Martin Splitt explained that the idea that websites are getting “larger” is a bad thing is not necessarily true. The takeaway for publishers and SEOs is that Page Weight is not a trustworthy […]
A search marketing professional from India wrote a blog post about how she feels about seeing the word guru used within the SEO community in a way that’s different from its meaning in India. Several people, including Google’s John Mueller, agreed with her and shared how they felt when people self-identify as SEO gurus. The […]
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January […]