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Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a […]
For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and light on substance. More recently, […]
Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in “The AI Slop Loop,” didn’t exist. Google hasn’t named core updates in years. “Perspectives” was already a […]
Google’s Large Customer Sales team has posted a role titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a single job posting inside Google’s ads sales organization. The term “GEO” appears seven times across the listing, including the title. “Generative Engine Optimization” is spelled out twice. Other references include “GEO players,” “GEO […]
Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000 impressions served. CPC pricing lets […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! When an AI answers a question using your content, it usually cites you with a source link. What it doesn’t do, 62% of the time, is say your name. The link is there. The brand mention is not. This is what I like […]
Checkout used to be a page you built. A form, a “Buy” button, a confirmation screen you controlled pixel by pixel. That page is starting to disappear. Not because people stopped buying things online, but because an AI agent is increasingly the one filling out the form, and it never renders your checkout UI at […]
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work. Google’s New Spam Policy Targets Back Button Hijacking Google added back button hijacking to its spam policies, with enforcement beginning June 15. […]
Most advertisers still treat their product feed as a Shopping campaign input: fill in the required fields, keep disapprovals under control, move on. Google’s own language about Merchant Center data suggests that view is already out of date. On a recent episode of its Ads Decoded podcast, Google executives described product data as the connective […]
Almost everything written about getting brands cited by AI systems was written in English, tested in English, and validated against benchmarks built for English first. That includes the frameworks we recommend. Worth saying plainly, because the moment you carry them across a border they stop describing reality. One 2024 analysis of AI evaluation datasets found […]