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Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new kind of task-based search looks like. It’s increasingly apparent that the internet is transitioning to a model where every person has their own agent running […]
Every major AI platform can now browse websites autonomously. Chrome’s auto browse scrolls and clicks. ChatGPT Atlas fills forms and completes purchases. Perplexity Comet researches across tabs. But none of these agents sees your website the way a human does. This is Part 4 in a five-part series on optimizing websites for the agentic web. […]
Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview with Stripe CEO Patrick Collison. As SEJ’s Roger Montti reported, Pichai described a version of search where users have “many threads running” and are completing tasks rather than browsing results. But the interview covered more […]
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]
Welcome to the week’s Pulse: updates affect when you can start analyzing core update performance, how much you can trust your impression data, and what Google’s CEO thinks AI will do to software security. Here’s what matters for you and your work. March 2026 Core Update Is Complete Google’s March 2026 core update finished rolling […]
Google keeps coming back to the same message this year: your AI is only as good as the data feeding it. That message has shown up across the Ads Decoded podcast, Data Manager updates, tagging guidance, partner integrations, and now even developer-focused content like the Ads DevCast podcast. It seems to reflect a broader shift […]
Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related penalty. His answer suggests the situation may not work in the way many assume. An SEO asked on Bluesky whether a site that has what they described as a “link penalty” could affect the value […]
A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis revealed 134 domains experiencing confirmed visibility losses and 32 with gains. SISTRIX determined these figures by examining 1,371 domains showing significant visibility changes, then applying filters such as a 52-week Visibility Index history, 30 days […]
An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site gained or lost estimated organic traffic over the past 12 months. Shepard classified sites by revisiting many of the same ones covered in Lily Ray’s December core update analysis, categorizing them by business model, content […]
The next time you ask an AI what product to buy, which agency to hire, or which software platform actually works, pay attention to where the answer comes from. Increasingly, it does not come from the vendor’s own website. It comes from a stranger’s Reddit comment written eighteen months ago, upvoted 847 times by people […]