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Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile, Microsoft launched self-serve negative keyword […]
Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Record podcast to walk through how Google’s crawler handles HTML. The conversation revealed differences between how browsers and Googlebot process the same page. The discussion covered resource hints, metadata placement, and HTML validation. Several of Illyes’ explanations challenge assumptions about which […]
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new […]
For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated within a shared reality, and […]
Google is preparing to test changes to how search results appear in Europe that would give competing vertical search services more visibility, Reuters reported, citing a person with direct knowledge of the plans. The test would show results from top-ranked rival services by default alongside Google’s own results for queries related to hotels, flights, and […]
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the […]
NewzDash published an analysis comparing Discover visibility before and after Google’s February 2026 Discover core update, using panel data from millions of US users tracked through its DiscoverPulse tool. It compared pre-update (Jan 25-31) and post-update (Feb 8-14) windows across the top 1,000 domains and top 1,000 articles in the US, California, and New York. […]
SerpApi filed a motion to dismiss Google’s federal lawsuit, two months after Google sued the company under the DMCA for allegedly bypassing its SearchGuard anti-scraping system. The filing goes beyond disputing the technical allegations. SerpApi is challenging whether Google has the legal right to bring the case at all. The Standing Question SerpApi’s core argument […]
The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]
In January, I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), and how this could impact us all as consumers, business owners, and SEOs. As we still sit on waitlists for both, this doesn’t mean that we can’t prepare for it. UCP fixes a real-life problem […]