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Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us. Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside […]
Google’s John Mueller casually mentioned the other day that it’s possible to disavow entire top level domains (TLDs) like .xyz which can come in handy if spammers are consistently using a specific TLD and there are no good sites that link from it. Mueller called it a big hammer and cautioned about using it. .XYZ […]
In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index and how it ranks results for individual users. Reid told the Access Podcast that multimodal AI models now allow Google to understand audio and video content at a deeper level than was previously possible. She […]
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what some have taken to calling Frankenstein recipes. This new update aims to fix that by making […]
There is no single best paid media platform. There is only the platform that matches the job you are hiring it for. A network that excels at capturing someone who already knows what they want is usually poor at convincing someone who does not, and budget spent on the wrong side of that line looks […]
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now accounts for 17% of all AI Mode citations, more than YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow combined. When YouTube is included, Google-owned properties make […]
Welcome to SEO Pulse: this week’s updates affect how AI Overviews select sources, how far AI search has expanded across industries, and what two search engines now say about optimizing for AI. Here’s what matters for you and your work. AI Overview Citations From Top-Ranking Pages Drop To 38% Ranking in Google’s top 10 is […]
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns. At the same time, VRC non-skip ads are now generally available globally, expanding […]
Google’s John Mueller answered a question about the Disavow Tool where someone was worried about how a steady stream of links that he said were accruing to the site but redirecting to another site, saying that they don’t technically link to the site. The thing about that scenario is that there is no link from […]
The creator of NanoClaw, an open source AI agent platform with over 18,000 GitHub stars, says Google is ranking a fake website above his project’s real site. Related reading: meta announces discovery improvements for creator. In tests conducted on March 5, an impostor site ranked at the top of Google for the project’s own name. […]