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Rightly or wrongly, publisher discoverability has been taken care of by search for years. Traffic from Google was and is so valuable – and in recent times, so vast from Discover – that reach has never been a problem. Not until very recently. As behaviors, platforms and the internet morph into something less website-friendly, business […]
I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. If you want to go further, microsoft clarity now flags bots that ignore robots.txt covers it in detail. Many of my conversations involve measurement. This is an increasingly […]
Three months ago, I wrote about the Reddit earnings story most marketers missed. That first-quarter call wasn’t the financial story I expected, but looking back, it was Reddit putting the pieces of its future on the record: participation had become too difficult, community creation needed work, human conversation was becoming more valuable, and Reddit Answers could […]
John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]
There’s a report that blocking AI training bots with Cloudflare is also blocking legitimate Googlebot and Bingbot from indexing a website. Cloudflare recently announced that this would happen beginning in September. It’s unclear whether this is a fluke or user error but it does serve as a reminder to be aware of the pending change […]
Search Console finally separates AI visibility from everything else. On June 3, 2026, Google rolled out dedicated Generative AI performance reports for Search and Discover — the feature it had been testing with a subset of site owners for months — giving website owners a way to see which pages show up inside AI Overviews […]
For much of the past 18 months, paid search growth has coincided with growing pressure on organic traffic. AI Overviews and other zero-click search experiences have made organic clicks harder to capture. At the same time, advertisers have continued to increase paid media investment, reinforcing the idea that paid could absorb at least some of […]
A critical vulnerability in the WooCommerce Social Login WordPress plugin enables unauthenticated attackers to log in as any existing user, including an administrator. The authentication bypass vulnerability is rated 9.8 out of 10 and affects all versions up to and including 2.8.7. Related reading: wordpress releases updated AI experiments plugin. WooCommerce Social Login Plugin The […]
A website made of pages hands a machine half of what it needs. It can read each page on its own, but nothing on the website tells it how the pages relate, and nothing tells it whether what it is reading is still true. Those are two separate gaps. For a while I only had […]
Kris Jones joined me for an episode of Search Engine Journal’s podcast. He has been in search since the late 1990s and now runs the agency LSEO, after building and selling Pepper Jam. We spent most of the conversation on one question, which is what actually decides whether an AI system recommends your brand. Kris […]