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Over three weeks in July, I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (as well as paid ads on LinkedIn and X), so it describes engaged […]
Many paid ads accounts have a problem in the settings and with values. On the surface, nothing looks broken with the ad account. The campaigns run, keywords match intent, reporting appears healthy. But underneath all of that sits a corrupted value signal feeding Smart Bidding the wrong story and data. When advertisers notice the discrepancy, […]
There are a lot of assumptions being made about the impact of AI platforms on SEO traffic and conversions. However, how much Google AI Overviews do affect your website’s performance is going to depend on individual factors, like the type of content on your site, the keywords you are targeting, and your audience. Although Google […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer expectations shaped before they click. […]
Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and creative review. Rather than focusing on entirely new products, the August update expands existing tools with additional reporting, experimentation, and workflow […]
Google’s John Mueller and Martin Splitt discussed what happens when spammers abuse website search functions to create thousands of spammy search pages. They said that Google begins to treat those pages as hacked. Website Search Spam And Quality Issues Virtually every website has a search function, and something that’s not clearly understood is that using […]
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured […]
Google AI Mode returned a text ad on 29% of the commercial keywords in a new SE Ranking analysis, and for most of those keywords the advertiser’s domain was not among the sources the answer cited. SE Ranking checked if the pages or domains of each keyword that produced a text ad also appeared in […]
Someone posted on social media about their experience writing deep and insightful articles last year and was pleasantly surprised to see that AI was leaning on their articles and even referencing them. Their secret was to choose highly specific topics, which is a good idea. SEO And Natural Language AI SEOs like to write articles […]