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Google’s John Mueller and Martin Splitt discussed what happens when spammers abuse website search functions to create thousands of spammy search pages. They said that Google begins to treat those pages as hacked. Website Search Spam And Quality Issues Virtually every website has a search function, and something that’s not clearly understood is that using […]
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured […]
Google AI Mode returned a text ad on 29% of the commercial keywords in a new SE Ranking analysis, and for most of those keywords the advertiser’s domain was not among the sources the answer cited. SE Ranking checked if the pages or domains of each keyword that produced a text ad also appeared in […]
Someone posted on social media about their experience writing deep and insightful articles last year and was pleasantly surprised to see that AI was leaning on their articles and even referencing them. Their secret was to choose highly specific topics, which is a good idea. See also: AEO playbook: how to get cited in AI […]
Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It is coming from individuals. Do individuals now hold all the power, and is the future of content to be found on Substack? When I spoke with Harry Clarkson-Bennett recently about publishers surviving AI, I put […]
In May, I wrote that the new search user was the trend and that Google’s product announcements were the distraction. Google has now handed us a year’s worth of data that confirms the behavioral shift and puts specific numbers on it. In the report “How People Are Using AI Mode in the U.S.” (published May […]
Most meta descriptions get rewritten by Google because they were never written to describe the page. They were written to hold keywords, a call to action and a bit of brand messaging, which is exactly the material Google’s snippet algorithms are designed to discard. The fix is not a clever trick. It is a change […]
Google’s VP and Head of Search, Liz Reid, stated that personalized search and preferred sources can assist small publishers in gaining visibility, countering concerns that personalization makes them less accessible. Reid shared her perspective on the AI Inside podcast, during the same interview where she told publishers that the key to AI visibility lies in […]
Most of what gets written about AI and marketing this year reads like a warning label. Two new reports published this month make the opposite case: AI is unlocking inventory and content opportunities that were previously invisible or undervalued, and there’s now data to prove it. One comes from the video advertising side. The other […]
When your customers ask ChatGPT or Gemini something, the model quietly fires a set of traditional web searches in the background, retrieves the ranking pages, and synthesizes the answer from those. The sites that rank for those hidden queries get cited. The ones that don’t, don’t. QueryFan generates persona-specific prompts, runs them through both models, and […]