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When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online. For the first time, shoppers can browse and buy directly inside an AI conversation – no search results, […]
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews, […]
In this week’s Ask An SEO, Bre asks: “What is the threshold between keyword stuffing and being optimized? Is there a magic rule for how often to use your main keyword and related keywords in a 2,000-word page? Should the main keyword be in the Headers AND the body in the same section?” Great question! […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok’s looking to help users get into the Christmas spirit, with themed activations in the app, while it’s also launching its own ‘Year in Review’ summaries that will showcase how each user engaged in the app. First […]