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A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with […]
Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of serving raw Markdown files to LLM crawlers, raising technical concerns on Reddit and calling the concept “a stupid idea” on Bluesky. What’s Happening A developer […]
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools, this article is for you. What You’ll Learn 1. Why AI + Real SEO Data Together Beats Guessing Or Generic Prompts 2. Level 1: Quick […]
TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]
If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the classic PPC audit. Here is the challenge today: Tactical audits matter less than you think. In an age of AI automation, a […]
SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority. What you’ll get in today’s memo: Why traffic and […]
Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority. More on that in […]
Google’s AI Overviews may be relying on YouTube more than official medical sources when answering health questions, according to new research from SEO platform SE Ranking. The study analyzed 50,807 German-language health prompts and keywords, captured in a one-time snapshot from December using searches run from Berlin. The report lands amid renewed scrutiny of health-related […]
Pinterest has published a new marketing guide for 2026, which covers off on all the key moments and celebrations that you need to keep in mind for tie-in opportunities. And given that Pinterest is used by many people for planning, it could be worth taking a look, and ensuring that you’re setting up your campaigns […]
The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution […]