30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
AI was supposed to raise the floor for content quality. Instead, the conversation has shifted to something less flattering: platforms are now actively pushing back against the flood of low-effort AI output, and the backlash is aimed squarely at the tools many SEO teams have started treating as shortcuts. The mechanics are simple enough. If […]
The LinkedIn feed this month is full of the same argument in different words: the algorithm changed, discovery is broken, the machines are winning. Media veteran Tony Uphoff pushed back on that framing in a recent Substack post, and the underlying numbers he cites are real — they just don’t point where the outrage says […]
Search Console added Search Generative AI performance reports on June 3, 2026, giving site owners an official view of how often their pages show up in AI Overviews and AI Mode. It’s a genuine step forward, but it has a specific hole: the report shows impressions and pages, not the queries that triggered them. Neither […]
If Google’s algorithms already catch most spam automatically, why does the company still need to roll out dedicated spam updates every so often? That’s the question SEO Eli Schwartz put directly to Google’s John Mueller, and the answer reveals something about how Google balances transparency against causing unnecessary panic among site owners. How Google’s spam […]
Ranking charts start moving before Google ever announces an update. SEOs notice the swings in Search Console, chatter starts on social media, and days later a named update lands. Google’s John Mueller was recently asked why the company doesn’t just call the update the moment the volatility begins, and his answer clears up a misconception […]
Over three weeks in July, I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (as well as paid ads on LinkedIn and X), so it describes engaged […]
Every month, a non-profit called Common Crawl fetches over 2 billion webpages and gives the copy away to anyone who wants it. That free archive is where most AI training data starts. When Mozilla audited the LLMs released between 2019 and 2023, 64% had trained on Common Crawl data in some form, and GPT-3 was […]
In the first half of 2026, search behavior shifted under our feet, software valuations cratered on sentiment rather than proof, and companies blamed layoffs on AI long before anyone could show the receipts. Kevin Indig posted a link on LinkedIn last week to his AI Halftime Report, H1 2026, and it is worth noting that […]
I got tired of watching the industry treat “an AI bot fetched it” and “ChatGPT said it helps” as evidence that llms.txt does anything, so I invented a standard called cats.txt: a text file in which you formally declare your office cats, their jobs, their breeds, and how often they purr. I wrote a specification, […]
Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and creative review. Rather than focusing on entirely new products, the August update expands existing tools with additional reporting, experimentation, and workflow […]