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John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is a harder question than it […]
Rand Fishkin, the co-founder and CEO of SparkToro, posted on LinkedIn on July 24, 2026, to say that Similarweb’s newest report would “probably infuriate” two groups at once. The AI zealots who are certain every marketing dollar should already be chasing chatbot visibility. And the AI skeptics who’ve suspected the hype was overblown but never […]
Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be better off unfollowing AI influencers […]
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a […]
Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that expire and then get renewed. […]
Alphabet shared its Q2 earnings this week, showing that Google Search & Other revenue increased by 17% year over year to reach $63.27 billion. For all the details, check out our earnings brief, including how the growth rate has slowed from 19% in Q1, marking the first slowdown after four quarters of accelerating growth. The […]
I uploaded my first YouTube video in August 2006. It was 42 seconds long, promoted an 11-part Christian Science Monitor series about a kidnapped journalist named Jill Carroll, and picked up a grand total of 1,908 views. My client at the time wasn’t impressed by that number, and honestly, neither was I. Then, the story […]
Most companies already have the product data AI needs. Almost none have the decision data that actually earns a citation. That gap is the real obstacle to brand sovereignty — the state where no other source on the web knows your business better than you do. Understanding why that matters is one thing. Building it […]
Nick Fox from Google said that AI features in Search send billions of clicks to websites weekly, alongside Google’s claim that Search sends billions of clicks to the web daily. Fox, SVP of Knowledge and Information at Google, shared the figures on LinkedIn and a shorter version on X. The post addresses a question Fox […]