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Avinash Kaushik has a gift for puncturing comfortable myths with uncomfortable data, and recently he dismissed a persistent meme that senior leaders pressure their organizations to adopt AI while quietly staying in the 1990s themselves. Notion data, he shared in his post, shows that most senior people, including CEOs, are actually the most advanced AI […]
Google is testing a new Search ads label that could give certain advertisers a visible endorsement directly within search results. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced a limited U.S. experiment that adds a “Strongest match” or “Strong match” label to select Search ads. According to Marvin, the labels are intended to […]
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those […]
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been […]
Welcome to Pulse: this week’s updates touch how you measure AI visibility, what to expect from llms.txt, and where the agentic web heads next. Microsoft shipped new AI citation tools, fresh data landed on llms.txt, Google and two coalitions published agent specs, and the UK set new ranking rules for Google Search. Here’s what matters […]
TL;DR: I ran a small experiment to try and get some insight into whether large language models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere […]
Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently available to U.S. advertisers with […]
Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling out on August 17. Two of the updates expand capabilities that were previously limited or unavailable to many advertisers. Smart Bidding Exploration is now available globally, while Promotion mode is entering beta for Search and […]
Google is giving advertisers more time to prepare for the transition from Dynamic Search Ads (DSA) to AI Max for Search. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic transition deadline has moved from September 2026 to February 2027. According to Marvin, the change comes in response to advertiser feedback. […]
Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic, and where your local reporting lives. Here’s what matters for you and your work. Reddit Gained Top Positions In Every Niche After The May Core Update SE Ranking analyzed 100,000 keywords and found Reddit grew […]