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TL;DR: I ran a small experiment to try and get some insight into whether large language models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere […]
Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently available to U.S. advertisers with […]
Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling out on August 17. Two of the updates expand capabilities that were previously limited or unavailable to many advertisers. Smart Bidding Exploration is now available globally, while Promotion mode is entering beta for Search and […]
Google is giving advertisers more time to prepare for the transition from Dynamic Search Ads (DSA) to AI Max for Search. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic transition deadline has moved from September 2026 to February 2027. According to Marvin, the change comes in response to advertiser feedback. […]
Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic, and where your local reporting lives. Here’s what matters for you and your work. Reddit Gained Top Positions In Every Niche After The May Core Update SE Ranking analyzed 100,000 keywords and found Reddit grew […]
Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. You […]
On June 4, 2026, Anthropic published one of the most consequential blog posts in the short history of artificial intelligence. The piece, titled “When AI Builds Itself” and co-authored by Anthropic co-founder Jack Clark and Marina Favaro, lead at the Anthropic Institute, carried a striking message: AI is advancing so fast that humans risk losing […]
BrightEdge research comparing citations in ChatGPT and Google AI Overviews suggests that AI search engines are doing more than retrieving information. They are assigning different roles to the same sources, treating platforms like Reddit and LinkedIn as authoritative references in some contexts and as social commentary in others. For SEOs, publishers, and business owners, the […]
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
Every early-stage founder I work with asks the same question inside the first thirty minutes of our first call: “Who do I hire first?” Most founders pull up a Notion doc or a slide-deck org chart. Vice president of Growth at the top, then a paid media specialist, then a content lead, then an analyst. […]