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OpenAI has officially launched the next phase of advertising inside ChatGPT, introducing a beta self-serve Ads Manager alongside new CPC bidding and expanded measurement tools. The update moves ChatGPT advertising further beyond its original pilot phase. Advertisers can now create and manage campaigns directly through OpenAI instead of relying only on managed partnerships and agency […]
A good webinar program does three things at once: It teaches the audience what they want to learn. It produces an asset that keeps generating leads. And it captures behavioral data you can act on to generate revenue. A weak program does only the first one. The teaching is good, and the chat fills up, […]
Every technical SEO has a version of this meeting. The migration shipped on Friday. The redirects went in. Someone on Monday noticed organic traffic had fallen off a cliff, and someone else remembered there was, in fact, an SEO on the team somewhere, and perhaps they should take a look. This isn’t the meeting anyone […]
Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how agentic features work in Search, and how the EU’s data-sharing rules apply to AI chatbots. Here’s what matters for you and your work. Google Lists Best Practices For Read More Deep Links Google updated its […]
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work. Google’s New Spam Policy Targets Back Button Hijacking Google added back button hijacking to its spam policies, with enforcement beginning June 15. […]
Welcome to the week’s Pulse: updates affect when you can start analyzing core update performance, how much you can trust your impression data, and what Google’s CEO thinks AI will do to software security. Here’s what matters for you and your work. March 2026 Core Update Is Complete Google’s March 2026 core update finished rolling […]
Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and your work. Google Tests AI-Generated Headline Rewrites In Search Google confirmed that it’s testing AI-generated headline rewrites in traditional search results. The test uses language […]
Google’s March 2026 Spam Update was welcomed by many in the SEO community who were hoping for relief from listicles, AI content rewriters, and Google’s own AI Overviews that “rehash other people’s content.” The update unexpectedly finished in less than twenty-four hours, with a collective shrug and a yawn. Yet despite the underwhelming nature of […]
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and publisher traffic. Here’s what matters for you and your work. Google Personal Intelligence Now Free For US Users Google expanded Personal Intelligence from paid AI […]
Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to advertisers in Google Ads. In a separate creative update, marketers spotted an expansion to Google’s Creative Toolkit in the platform. Lastly, […]