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Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “AI literacy is not prompt literacy. It’s judgment literacy.“ Her post went on to ask a question that nobody in the AI training industry […]
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for […]
A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the […]
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]
“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his company sells. Compare with what’s on your LinkedIn timeline this week. Here’s the script: Schema markup ensures AI engines parse your content. The first sentence […]
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots […]
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies in SEO and AI are […]
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. Related reading: digital PR hasn’t changed. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent […]