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Publishers are locked in a very visible negotiation with Google over AI licensing, blocking, and lawsuits. Reddit spent part of its July 30 earnings call discussing exactly that trade-off. Every move gets covered like a summit. Meanwhile, the biggest machine reader of the open web now belongs to Meta — it reads more of the […]
A reader recently asked: how do you spot keyword cannibalization at scale, and how do you consolidate overlapping pages without losing the rankings you already have? It’s a common problem and, fortunately, a fixable one. Cannibalization has also gotten more common lately for a specific reason: sites leaning on large language models to produce content […]
In the first half of 2026, search behavior shifted under our feet, software valuations cratered on sentiment rather than proof, and companies blamed layoffs on AI long before anyone could show the receipts. Kevin Indig posted a link on LinkedIn last week to his AI Halftime Report, H1 2026, and it is worth noting that […]
Rand Fishkin, the co-founder and CEO of SparkToro, posted on LinkedIn on July 24, 2026, to say that Similarweb’s newest report would “probably infuriate” two groups at once. The AI zealots who are certain every marketing dollar should already be chasing chatbot visibility. And the AI skeptics who’ve suspected the hype was overblown but never […]
Google’s John Mueller says the company hasn’t said which source takes priority when there’s conflicting information about whether a product is in stock. If your on-page content, markup, and product feed disagree about whether an item is in stock, Mueller says you should fix it rather than analyze how Google will resolve it. The comment […]
Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that expire and then get renewed. […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it […]
Over the weekend, shared Claude chats unexpectedly showed up in Google search results. On July 27, I checked out the crawl rules on the Claude share pages and found a noindex directive that was hidden behind a block, preventing Google from accessing it The share path is blocked by robots.txt on claude.ai. These pages also […]
I was asked a great question, and it’s something I talk to clients about on a very regular basis: “Should every page do all things? I’m struggling to work out which pages should be optimized for CRO and which should be to build the brand.” Blog posts and informative pages (brand-building pages) are likely meant […]
You’re finalizing a monthly PPC report, excited to show improvements you’ve seen in the account. You highlight an A/B test that yielded an improvement in CPA, along with a new Meta campaign that is driving marketing qualified leads. Yet when you present the report to leadership, you still get questions like, “How are these actions […]