30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Incrementality testing has become the default fix for a real problem: platform attribution disagrees with itself constantly, with Meta and Google routinely claiming credit for the same conversion. But treating a single lift study as the final word on whether a channel deserves budget has pushed growth-stage brands into a specific, repeatable mistake — cutting […]
On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a headline that demands attention: “Meta Is Dying.” She highlights that Meta lost daily active users in Q1 2026, falling from 3.58 billion in Q4 2025 to 3.56 billion. Angwin sees this as the beginning of […]
Google Search Relations team members John Mueller and Martin Splitt discussed vibe coding websites on a recent episode of Search Off The Record. Both found that AI coding tools could produce functional sites quickly. But getting SEO right still required specific technical direction, the same kind you’d give a human developer. Related reading: pichai says […]
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026, your website has, at least, a dozen additional non-human consumers. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot train models and power AI search results. User-triggered […]
Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000 impressions served. CPC pricing lets […]
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. A judge has granted a preliminary injunction to a Facebook group, along with a dedicated app, which used publicly available information to highlight the activity of ICE agents in the U.S. The judge sided with plaintiffs, and […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta announced updates to its Meta Pixel and Conversions API that are designed to simplify the data gathering process. The changes are intended to feed more information from websites back into Meta’s ad system, powering improved targeting […]
Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages and tabs. What’s New Skills turn a prompt you’ve already written into a saved tool you can trigger again later. After running a prompt in Gemini’s Chrome side panel, you […]
Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media, and broadcasting, came second at 13%. Publishing companies accounted for 40% of all AI bot activity in media, ahead of broadcast and OTT at 29%. […]
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. Related reading: pichai says AI could ‘break pretty much all software’. That’s 25% of all cuts for the month, up from roughly 10% in February. Since […]