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TikTok will test improvements to its detection systems for accounts posting AI-generated spam about politics and current events, financial advice, and medical topics, as announced in a newsroom post. The testing is set to begin in the upcoming weeks and described those categories as areas where misleading content could affect public trust or well-being. Medical […]
Most meta descriptions get rewritten by Google because they were never written to describe the page. They were written to hold keywords, a call to action and a bit of brand messaging, which is exactly the material Google’s snippet algorithms are designed to discard. The fix is not a clever trick. It is a change […]
Google’s John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta description and who are frustrated when Google overwrites them. An SEO Says Meta Descriptions Are Pointless An SEO on Reddit asked whether meta […]
At SMX Advanced in Boston earlier this month, I sat through back-to-back sessions from Crystal Carter, Head of AI Search and SEO Communications at Wix, and Jen Cornwell, Senior Director of AI SEO at Tinuiti. On paper, they covered the same beat: how AI search is reshaping the marketer’s job. In the room, they could […]
About 60% of U.S. adults say they read AI summaries at the top of search engine results, while about 30% say they don’t, and 10% are unsure. When a Google AI Overview accompanies search results, people are less likely to click through on a traditional result. A separate Pew study last year found that people […]
This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic is reducing? I thought it might be AIO, but when I look into this, not all pages have AI Overviews – what else could be causing impressions to increase so much?” Good question, and there […]
Google’s John Mueller argued that LLM systems can’t use files like llms.txt to decide which websites to surface for a given query. He made the comments on a recent episode of Search Off the Record, the podcast from Google’s Search Relations team. His comment points to a broader signal problem, not just intentional gaming. Even […]
Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO […]
Google’s Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is Search visibility or agentic browser readiness. Google Search recently published a new optimization guide that lists llms.txt among the tactics you don’t need for generative AI features. The guide groups it with content chunking, AI-specific rewriting, and […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what […]