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Google’s Gary Illyes published a blog post explaining how Googlebot’s crawling systems work. The post covers byte limits, partial fetching behavior, and how Google’s crawling infrastructure is organized. The post references episode 105 of the Search Off the Record podcast, where Illyes and Martin Splitt discussed the same topics. Illyes adds more details about crawling […]
Joost de Valk, the co-founder of the Yoast SEO plugin, provoked a discussion and some controversy with a recent blog post that posited that the concept of needing a content management system (CMS) to publish a website is increasingly outdated. This insight came to him after migrating his site to a static Astro-based website with […]
When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature. Now the same pattern is showing up in traditional search results. Google confirmed to The Verge (subscription required) that it’s testing AI-generated headline rewrites in Search. The company described […]
SEO still runs on hours that don’t show up in any dashboard: writing alt text for a product catalog, outlining a content calendar, sorting a 4,000-row keyword export, or reading through a competitor’s site page by page. None of that work disappears just because AI Overviews and chat assistants changed how people search. If anything, […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the […]
Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us. Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside […]
Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a new section called “Specify a preferred image with metadata” to its Image SEO best practices page. It also updated the Discover documentation to reference the […]
Microsoft has rewritten the Bing Webmaster Guidelines to cover how content appears in both traditional search results and Copilot’s AI-generated answers. The previous version focused on how Bing indexes and ranks websites. The rewrite extends that to Copilot and grounding API results, treating “grounding results and citations” as additional eligibility outcomes. New Meta Directive Guidance […]
Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Record podcast to walk through how Google’s crawler handles HTML. The conversation revealed differences between how browsers and Googlebot process the same page. The discussion covered resource hints, metadata placement, and HTML validation. Several of Illyes’ explanations challenge assumptions about which […]
If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in […]