30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull. At this point, the answer has become clearer. PPC […]
Meta has announced a new series of accelerator grants to fund research into the expanding opportunities of AI glasses, in order to drive improvement in various sectors. Which, in the broader context of the supposed move away from the metaverse, is interesting, considering that Meta also awarded similar grants and funding for projects exploring the […]
After initially suggesting that it would wait until Threads reached a billion users before integrating ads, Meta is now opening up Threads ads to all regions, providing another steady income stream for Zuckerberg’s ever-expanding behemoth. Which Meta actually announced last April, when it announced that Threads ads would be expanded to “all eligible advertisers globally.” […]
It’s not over yet… Despite a federal judge ruling against the FTC in its long-running antitrust case against Meta back in November, the FTC has today announced that it’s appealing the ruling, which will force Meta back to court once again, and drag the case into its fifth year of litigation. And based on all […]
This could provide a significant boost for Reels creators. Late last week, Meta announced an update to its AI translation options for Reels, with an additional five languages now available within its translation options. Meta first launched its AI translation for Reels in August last year, enabling users to translate English and Spanish language clips, […]
Should Meta be allowed to permanently ban the profiles of public figures if they repeatedly violate the platform’s rules? This has been a contentious question in recent years, due to the significance of Facebook’s presence, and the role it now plays in our broader information ecosystem. As a private company, Meta can make a decision […]
Amid ongoing discussion around increased restrictions on teen social media use, in many regions, Meta has published a response of sorts to the main claims being leveled against social media, and its own platforms specifically, in regards to negative impacts. Which is in line with Meta’s ongoing opposition to teen social media bans, that social […]
Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel campaigns capture existing demand and are built to drive action. Knowing where the sweet spot is with budget allocation is a skill, and requires a sound knowledge of incrementality […]
Google’s John Mueller recently answered a question about phantom noindex errors reported in Google Search Console. Mueller asserted that these reports may be real. Noindex In Google Search Console A noindex robots directive is one of the few commands that Google must obey, one of the few ways that a site owner can exercise control […]
Meta has published a new overview of how it’s working to improve your Reels recommendations, by using user response surveys to better gauge which elements are driving interest and engagement. No doubt you’ve seen these yourself within the Reels feed, prompts that are shown in-between videos that ask you how you felt about the Reel […]