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Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the anticipated launch of its first AR-enabled Specs later this year. As explained by Snap: “Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc. Establishing Specs Inc. as a […]
Two and half years after Meta banned Canadian news content in its apps, in opposition to a proposed bill that would have forced it to pay for local news content shared on Facebook and IG, the Canadian government is now looking to make a deal that would allow local publishers back into the Meta ecosystem. […]
The Australian government continues to claim that its teen social media ban has been a big success, with more than 4.7 million accounts believed to be operated by teens either deactivated or restricted since the implementation of the new laws last month. And that is a big amount, especially in a country with a population […]
Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, whether that’s a new customer or someone who’s already viewed those products before. But what’s actually happening inside that ad? […]
This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide […]
Meta’s looking to make a big splash to promote its latest model AI glasses, with a Super Bowl ad spot that will feature a range of well-known celebrities adorned with its wearable device. As you can see in this teaser, Meta’s Super Bowl promotion will feature its latest model Oakley Meta AI glasses, which are […]
Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually be “the only social media that matters”? Musk’s comments related to his bot-battling efforts, and the idea that […]
Meta’s banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from these options. Which makes sense, given the concerns already raised around AI bot interaction, but really, these would apply […]
Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull. At this point, the answer has become clearer. PPC […]
Meta has announced a new series of accelerator grants to fund research into the expanding opportunities of AI glasses, in order to drive improvement in various sectors. Which, in the broader context of the supposed move away from the metaverse, is interesting, considering that Meta also awarded similar grants and funding for projects exploring the […]