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In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology presents new opportunities to marketing leaders to decide where to spend their paid media dollars. Instead of allocating spend based on impression volume or historical […]
Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of serving raw Markdown files to LLM crawlers, raising technical concerns on Reddit and calling the concept “a stupid idea” on Bluesky. What’s Happening A developer […]
Despite questions about the effectiveness of Australia’s under 16 social media ban, and the logic behind implementing this into law, more regions are set to follow suit, with Spain being the latest nation to push for new rules that would ban young teens from social media apps. As reported by Politico, Spanish Prime Minister Pedro […]
UPDATE: Elon Musk has now confirmed the merger of xAI and SpaceX, “to form the most ambitious, vertically-integrated innovation engine on (and off) Earth, with AI, rockets, space-based internet, direct-to-mobile device communications and the world’s foremost real-time information and free speech platform. —– Well, this would certainly help to secure X’s immediate future, despite its ongoing […]
With the eyes of the world’s regulators on Australia, and its implementation of its under-16 social media ban, it’s worth checking in on the latest updates in the region, and how it’s going in keeping youngsters out of the app. As I’ve reported several times, I’m in Australia, and I have teenage kids, and I […]
Well, this would certainly help to secure X’s immediate future, despite its ongoing revenue challenges. According to reports, Elon Musk is in the exploratory stage of a potential merger between SpaceX, his reusable rocket company, and xAI, Musk’s burgeoning AI side-project, which is also the parent company of X the app. The deal would bring […]
Meta has announced some updates for its Creator Marketplace, which enables brands to find relevant creators to work with on paid partnership campaigns. And there are some handy additions here, including updated creator recommendations, based on creators who follow your brand or have previously engaged with your posts, ad performance indicator badges which are reflective […]
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to […]
After posting its latest performance update yesterday, in which CEO Mark Zuckerberg shared his enthusiasm for the company’s coming AI-powered functions, Meta has now also outlined how its advancing AI systems are already driving performance improvements, and creating more personalized, more fun experiences in its apps. Though I’m not sure that I would describe many […]
With Snapchat’s first-ever AR-enabled glasses set for launch later this year, the company is now sharing previews of its evolving AR functions, and features that will be built into its new AR device. Over on the Snapchat Engineering Blog, it’s shared a preview of its new “Shared Experiences” element built into Snap’s Specs, which will […]