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Barry Adams argued recently that Google is creating an audience loyalty ecosystem. His view on the mechanics is that Preferred Sources, Search Profiles, and Subscription Linking provide publishers with new tools to remain visible to trusted readers. His piece tells businesses with loyal audiences how to keep them. The more difficult question is what happens […]
About 59% of TikTok videos served to a new account’s For You feed are AI slop, according to a report from Kapwing, the video creation tool company. That’s roughly three times the rate Kapwing found on YouTube. The company manually reviewed over 10,000 TikTok videos across 20 categories and ran a separate fresh-account test, counting […]
Most international content strategies still assume that what works for an audience in one market will work the same way somewhere else, once it’s translated. That assumption breaks down before a single word gets read, because attention itself does not behave the same way across cultures. People in different markets look at a page in […]
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover. What Search Profiles Include Creators can customize their profile with […]
When Unilever CEO Fernando Fernández stood before investors and declared that the era of expensive corporate brand advertising was over, calling traditional TV-heavy campaigns “lazy marketing,” the shockwave through the agency world was immediate. Half of Unilever’s massive global advertising budget would shift to a “social-first” strategy. Creator collaborations would scale by 20 times. The […]
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt […]
An affiliate site that has plateaued for months, or years, is not out of options. It has simply run out of the obvious ones. When traffic stalls, revenue flattens, and you have already covered every logical topic in your niche, the fix rarely comes from writing more of what already exists. It comes from finding […]
For more than a decade, Google’s share of global search traffic barely moved. It hovered between 91% and 93%, and the SEO industry built its workflow around that reality. As of March 2026, StatCounter data shows Google at 90.01% of worldwide search traffic, with Bing at 4.98%, Yahoo at 1.39%, Yandex at 1.34%, DuckDuckGo at […]
Publishers keep treating the collapse in young readership as a distribution problem. Post more, post faster, post everywhere. It is not a distribution problem. Younger audiences have quietly changed what they trust, who they trust it from, and what format they will accept it in, and most newsrooms are still answering a question nobody is […]
One in five Shorts that YouTube recommends to new users is low-quality, mass-produced AI-generated video, often described as “AI slop.” YouTube CEO Neal Mohan used that label himself in his January 2026 annual letter, pledging to build on YouTube’s spam and clickbait-detection systems to combat it. A Kapwing study of 15,000 trending channels identified 278 […]