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For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated within a shared reality, and […]
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the […]
When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online […]
Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively […]
This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms rank highly in Google results, but I’m not sure how to create a cohesive multi-platform SEO approach.” Related reading: should you use auto-generated creative?. Yes, […]
So, now that TikTok USDS JV (the actual name of TikTok’s American version) is back on track, and free from the technical glitches that have spooked users over the past week, will it continue to be the top short-form video platform for cultural trends, or will alternatives, like UpScrolled, continue their rise, making them a […]
For those playing the “is TikTok US censoring content?” game at home, you’ll now be able to get a better idea of such, with TikTok USDS JV (a catchy acronym if ever I’ve seen one) sharing an update on its ongoing systematic challenges, which it says have now been resolved. As a quick recap, a […]
Not all ad impressions are equal, and in TikTok’s latest research report, created in conjunction with Ebiquity, it aims to highlight how different measurement approaches can have a significant impact on your ad assessment, and help to guide you towards the best value-for-money ad approaches for your business. The report analyses data from a range […]
TikTok has announced its latest Black History Month showcase, which will include a range of influential #BlackTikTok creators who have helped to redefine culture in the app. For the past five years, TikTok has looked to uplift and highlight prominent creators for the event, and this year will be no exception, with a range of […]
TikTok has announced its latest TikTok LIVE event, which will feature major Hollywood stars, alongside emerging TikTok talent, in a big-time showcase of some the app’s top performers. TikTok’s Live Fest event will be held at Planet Hollywood Las Vegas on February 12th, and will be hosted by multi-Emmy Award-winning actress Keke Palmer, who will […]