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Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]
Will 2026 be the year that TikTok shopping becomes a major force for Western consumers? TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about […]
Look, I’m not saying that TikTok is likely to be banned in the U.S. later this month, but… While reports just before Christmas suggested that a TikTok U.S. deal had been signed, ensuring that the app would remain in operation in America, with a local version of the platform to be sold into U.S. ownership, […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok has announced that it’s expanding its partnership with the International Ski Federation (FIS), in order to bring more winter sports content to the platform, and help to build on rising engagement in the app. And with […]
In 2025, Google’s AI tool Gemini topped global searches. People tracked cricket matches between India and England, looked up details on the new Pope, and searched for information about Iran and the TikTok ban. They followed LA fires and government shutdowns. But between the headlines, they also looked up Pedro Pascal and Mikey Madison. They […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok’s looking to help users get into the Christmas spirit, with themed activations in the app, while it’s also launching its own ‘Year in Review’ summaries that will showcase how each user engaged in the app. First […]
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to […]
L’univers du marketing digital est en perpétuelle évolution. En 2026, les innovations technologiques et les nouvelles attentes des consommateurs bouleversent les méthodes traditionnelles. Les entreprises marocaines, de toutes tailles, doivent s’adapter pour ne pas perdre en compétitivité. Cet article présente les grandes tendances qui façonnent le paysage digital cette année. If you want to go further, 7 digital marketing trends to watch for in 2026 covers it in detail. L’intelligence artificielle au service du marketing […]
Maximiser votre visibilité : la stratégie de contenu au Maroc expliquée pas à pas Dans l’univers digital actuel, mettre en place une stratégie de contenu au Maroc bien pensée est l’un des leviers les plus puissants pour attirer des clients, renforcer la notoriété de votre marque et améliorer votre référencement naturel. Que vous soyez une […]
Pourquoi le contenu est roi : stratégies de content marketing pour entreprises marocaines Dans l’univers digital actuel, une stratégie de contenu au maroc bien pensée est l’un des leviers les plus puissants pour attirer des clients, renforcer sa notoriété et améliorer son référencement naturel. Que vous soyez une entreprise à Casablanca, Marrakech ou Agadir, le […]